It is true as humans we have an innate desire which can be exploited for sales.
Unfortunately, it is not as it used to be . With the presence of the internet, a lot has changed and now we need to solve problems to get sales not deceive customers with psychic and salesy tactics.
There are numerous prospects you can add to your sales cycle ; with EDU-MARKETING
Edu- Marketing is looking at the pain of the customer and recommending a good solution for the customer. You pose facts based points to make them have no reason to say no.
That will build Trust and They would surely turn to recurring customers.
The best way to do that is with WHITE PAPERS
Best White Paper Planning Techniques : “ Give me six hours to chop down a tree and I will spend the first four sharpening the axe “ -Abraham Lincoln . A lot of companies fail to do this part and end up doing either abandoning the project or spend so long on a single white paper project.
Planning of a white paper should take about 14 days from the date of agreement of terms.
The planning stages to us are the core of the White paper. When planning is A+ your results would sky through the roof
Here are some of the detailed plans we are going to discuss
Your business goals(s)
Your target audience(s)
The perfect flavor, either a backgrounder, numbered list or problem/solution
The recommended call to action
Your target keywords and search terms
An official list of reviewers
Likely sources for further research
A high-level overview of the content
Recommended design guidelines
A realistic schedule to complete the project
Our firm quote to complete the project
Persuasive And Fact Oriented White Paper. There are steps we need to take to get a persuasive and well targeted white paper. We need that to make them read from the beginning to the end. In doing so we need to make sure to be educative and not salesy. When they have a shift in paradigm they would come for more to quench that burning desire. Before you know it they are loving customers.
These are the steps to we use to achieve that :
Do deep research without wasting your time
Create a brief outline to confirm our direction
Explain your offering without buzzwords
Sum up your benefits without hype
Tell your story in crisp journalistic style
Deliver an outstanding white paper
Cheerfully implement your comments
Provide a complete bundle of sources for your files
Promotion of the White paper: this is what would break or make your white paper. To get tips on how to promote the white paper you can book a consultation with us.