Japan Bleisure Tourism Market was valued at USD 25 Billion in 2022 and is projected to reach USD 50 Billion by 2030, growing at a CAGR of 9.0% from 2024 to 2030.
The Japan bleisure tourism market is segmented based on various applications that cater to both business and leisure travel needs. One of the primary segments is corporate travel. This includes business trips where travelers integrate leisure activities into their schedules. Corporations increasingly recognize the value of blending work with leisure, as it helps in improving employee satisfaction and productivity. Business travelers often extend their stays to explore local attractions, contributing to the overall growth of the bleisure market. This trend is supported by the rise in remote work and flexible job arrangements, which allow employees to combine work with personal enjoyment more seamlessly.
Another significant segment is conference and event tourism. This application involves travel for attending conferences, seminars, and other professional events, with travelers often extending their stay to experience the local culture and attractions. The Japanese market is known for its robust conference infrastructure and world-class event management, making it an attractive destination for both business and leisure activities. The integration of leisure components into business trips can enhance the overall experience for attendees, making it more appealing for those seeking to balance work with pleasure.
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Airbnb. Inc
American Express Travel
Expedia Inc.
BCD Travel
Carlson Wagonlit Travel
Flight Centre Travel Group
The Priceline Group
Fareportal
Inc. (travelong inc.)
Wexas Travel
Travel Leaders
The Global Work & Travel Co.
JTB Business Travel
Prime Travels USA
GUNA Travel Germany
DER Touristik
CITS (China Business Travel & Fairs)
China Tour Guide
Tuniu Corporation
FROSCH Travel
CT Business Travel
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Japan Bleisure Tourism Market
Technology/IT/Software
Manufacturing
Finance
Healthcare
Education
Other
Based on Types the Market is categorized into Below types that held the largest Bleisure Tourism market share In 2023.
Domestic Trip
International Trip
Japan (United States, Japan and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Japan Bleisure Tourism Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Japan Bleisure Tourism Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Japan Bleisure Tourism Market, By Type
6. Japan Bleisure Tourism Market, By Application
7. Japan Bleisure Tourism Market, By Geography
Japan
Europe
Asia Pacific
Rest of the World
8. Japan Bleisure Tourism Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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