Audience Measurement Market was valued at USD 5.6 Billion in 2022 and is projected to reach USD 12.5 Billion by 2030, growing at a CAGR of 10.8% from 2024 to 2030.
The global audience measurement market was valued at approximately USD 6.3 billion in 2022, with a projected compound annual growth rate (CAGR) of 8.5% from 2023 to 2028. This robust growth reflects the increasing need for precise audience analytics across various media platforms, driven by advancements in digital technologies and the expanding digital footprint of consumers. The market is anticipated to reach around USD 9.5 billion by 2028, highlighting a significant opportunity for growth as businesses seek to optimize their marketing strategies and enhance audience engagement through data-driven insights.
Emerging markets are playing a crucial role in the expansion of the audience measurement industry. Regions such as Asia-Pacific and Latin America are witnessing accelerated adoption due to rising digital media consumption and a burgeoning middle-class population. These regions present untapped potential with increasing investments in media analytics and technological infrastructure. The shift towards data-centric strategies and the proliferation of digital channels are expected to drive substantial opportunities for market participants in these high-growth regions.
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Nielsen
Tubular
YouGov
GeoPoll
Kantar
Comscore
GfK
RSG Media
DJS Research
AGF Videoforschung
PwC
JCDecaux Group
Contentsquare
Ipsos
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Audience Measurement Market
Advertisers
Media Company
Others
Based on Types the Market is categorized into Below types that held the largest Audience Measurement market share In 2023.
Audio Measurement
Cross-Media Measurement
Digital Measurement
Streaming Measurement
TV Measurement
Global (United States, Global and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Global Audience Measurement Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Audience Measurement Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Audience Measurement Market, By Type
6. Global Audience Measurement Market, By Application
7. Global Audience Measurement Market, By Geography
Global
Europe
Asia Pacific
Rest of the World
8. Global Audience Measurement Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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