Real Estate Agency and Brokerage Service Market was valued at USD 236 Billion in 2022 and is projected to reach USD 385 Billion by 2030, growing at a CAGR of 6.5% from 2024 to 2030.
The Real Estate Agency and Brokerage Service market is a critical segment within the real estate industry, focused on providing various services related to buying, selling, leasing, and managing properties. Real estate agencies and brokerage services facilitate transactions between property buyers and sellers, offering professional assistance to ensure smooth and legally compliant processes. These agencies often specialize in residential, commercial, and industrial real estate, helping clients navigate the complexities of the property market. Their expertise in market analysis, property valuation, and negotiations makes them an indispensable player in the industry. With the increasing demand for real estate transactions, agencies and brokers have become essential intermediaries for both individuals and businesses looking to buy or lease properties.
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The online application segment in the real estate agency and brokerage service market refers to services and platforms that facilitate property transactions through digital platforms. Online real estate agencies leverage advanced technology to offer users the convenience of browsing, listing, and purchasing properties without the need for in-person meetings. These platforms include websites and mobile apps where users can explore listings, view property details, schedule virtual tours, and even complete the transaction process online. The growth of internet penetration and mobile devices has spurred the rise of online real estate services, as they cater to tech-savvy consumers who prefer conducting business online. Furthermore, these platforms often provide additional services like property financing, virtual property management, and online negotiations, making the buying or renting process more streamlined and efficient.
The offline application segment in the real estate agency and brokerage service market involves traditional, face-to-face real estate services. These services typically require in-person interaction between clients and agents, where the agent provides personalized advice and guides the buyer or seller through the entire property transaction. Offline real estate agencies still dominate certain market segments, especially in areas where physical inspections, local knowledge, and personal rapport play a key role. Despite the rise of online services, many clients still value the hands-on assistance provided by traditional agents, particularly in complex transactions or for high-value properties. Offline real estate services also tend to have deep local market knowledge, which allows them to offer tailored advice based on specific neighborhoods or property types.
One key trend in the real estate agency and brokerage service market is the increasing integration of technology, particularly AI and data analytics. These tools enable agencies and brokers to offer more personalized services, predict market trends, and automate routine tasks, which improves overall efficiency. Furthermore, there is a growing shift towards virtual property tours and augmented reality (AR), allowing potential buyers to explore properties remotely and visualize the space without physical visits. This trend is likely to continue as consumers seek convenience and new ways to experience properties from the comfort of their homes.
Another trend is the expansion of hybrid real estate models that combine online platforms with offline expertise. Many traditional real estate agencies are adopting digital tools to complement their physical operations, offering clients a more flexible, omni-channel experience. These hybrid models provide greater accessibility to real estate services, allowing clients to initiate transactions online and then work with agents in person when necessary. The rise of these hybrid models reflects the need for agencies and brokers to adapt to the digital age while still maintaining the human touch that many clients value in the real estate transaction process.
The growing demand for sustainable and eco-friendly real estate presents a significant opportunity in the market. Consumers are increasingly interested in properties that incorporate energy-efficient features, such as solar panels, smart home technologies, and sustainable building materials. Real estate agencies and brokers who can offer these properties or provide guidance on sustainability will find themselves in a competitive position. Additionally, the expansion of urbanization and the increasing shift towards suburban living create new opportunities for real estate agencies to cater to emerging markets. The ongoing digital transformation also opens up opportunities for brokers and agencies to invest in advanced technologies like AI, virtual reality, and blockchain to enhance property transactions and improve client experiences.
1. What is a real estate broker?
A real estate broker is a licensed professional who helps clients buy, sell, or lease properties, acting as an intermediary between buyers and sellers.
2. How does a real estate agency work?
A real estate agency helps clients find properties or buyers, providing services such as market analysis, property valuation, and negotiation of deals.
3. What are the main responsibilities of a real estate agent?
Real estate agents assist clients in buying, selling, or renting properties, offering advice, showing properties, and handling negotiations and paperwork.
4. What is the difference between online and offline real estate services?
Online real estate services operate through digital platforms, while offline services involve face-to-face interactions between agents and clients.
5. Are online real estate services safe?
Yes, many online real estate services use secure platforms, but it is important to ensure that the website or app is reputable before making transactions.
6. How can I find a reliable real estate agent?
Look for an agent with a solid track record, good reviews, and relevant experience in the area you are interested in.
7. What is a commission in real estate?
A commission in real estate is a fee paid to agents or brokers for facilitating property transactions, typically a percentage of the sale price.
8. How do online platforms help in property transactions?
Online platforms provide tools for listing properties, browsing, and even closing deals, allowing for a streamlined and convenient process.
9. Can real estate agents work remotely?
Yes, many agents now work remotely, using online platforms and digital tools to manage listings, communicate with clients, and close deals.
10. What are the benefits of hybrid real estate services?
Hybrid services combine online convenience with offline expertise, offering flexibility and a personalized approach to property transactions.
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Realogy Holdings Corp
Mitsui Fudosan Co. Ltd
Berkshire Hathaway Inc
CBRE Group
FirstService Corporation
Sekisui House
Savills plc
Jones Lang LaSalle Inc
Colliers International
Shimizu Corporation
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Real Estate Agency and Brokerage Service Market
Online
Offline
Based on Types the Market is categorized into Below types that held the largest Real Estate Agency and Brokerage Service market share In 2023.
Residential Building Brokers
Commercial Buildings Brokers
Self Storage Brokers
Global (United States, Global and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
1. Introduction of the Global Real Estate Agency and Brokerage Service Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Real Estate Agency and Brokerage Service Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Real Estate Agency and Brokerage Service Market, By Type
6. Global Real Estate Agency and Brokerage Service Market, By Application
7. Global Real Estate Agency and Brokerage Service Market, By Geography
Global
Europe
Asia Pacific
Rest of the World
8. Global Real Estate Agency and Brokerage Service Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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