North America Stevia Drinks Market was valued at USD 0.2 Billion in 2022 and is projected to reach USD 0.4 Billion by 2030, growing at a CAGR of 8.0% from 2024 to 2030.
North America is experiencing a significant surge in the adoption of stevia-based beverages, driven by a growing consumer preference for natural, low-calorie sweeteners. This shift is reshaping the beverage industry, with stevia emerging as a preferred alternative to traditional sugar and artificial sweeteners.
Stevia, a plant-derived sweetener, offers a zero-calorie solution that appeals to health-conscious consumers. Its natural origin and absence of calories make it an attractive option for those seeking to reduce sugar intake without compromising on taste. This trend is particularly evident in the United States, where the stevia beverages market is projected to reach $101.6 million by 2031, reflecting a robust compound annual growth rate (CAGR) of 7.9% during the forecast period.
The beverage sector is the primary application area for stevia, encompassing a wide range of products such as soft drinks, ready-to-drink (RTD) teas and coffees, RTD juices, and sports drinks. Among these, soft drinks hold the largest market share, driven by consumer demand for healthier, low-calorie beverage options. The RTD tea and coffee segment is also experiencing rapid growth, with an estimated CAGR of 9.5% during the forecast period.
In terms of product types, powdered stevia dominates the market, accounting for 45.2% of the market share in 2021. This form is favored for its versatility and ease of incorporation into various beverage formulations. Liquid stevia is also gaining traction, offering convenience and ease of use for both manufacturers and consumers.
Distribution channels play a crucial role in the accessibility of stevia beverages. Convenience stores are the leading distribution channel, holding a 25.10% market share in 2021. This is followed by supermarkets and hypermarkets, which provide widespread availability to consumers. The growth of e-commerce platforms is also contributing to the market expansion, offering consumers the convenience of online shopping for their preferred stevia-based beverages.
Key players in the North American stevia beverages market include PepsiCo, The Coca-Cola Company, Nestlé S.A., and Zevia, LLC. These companies are actively involved in product innovation and strategic partnerships to cater to the evolving consumer preferences for healthier beverage options.
In summary, the North American stevia beverages market is poised for substantial growth, driven by increasing consumer demand for natural, low-calorie sweeteners. The beverage industry's shift towards healthier alternatives, coupled with the versatility and benefits of stevia, positions it as a key player in the future of beverage formulations.
North America Stevia Drinks Market
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Coca Cola
Pepsi Company
Zevia
Hartwall
Del Monte Food Corporation
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the North America Stevia Drinks Market
Household
Commercial
Based on Types the Market is categorized into Below types that held the largest Stevia Drinks market share In 2023.
Fruit Juices
Soda
Others
North America (United States, North America and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the North America Stevia Drinks Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. North America Stevia Drinks Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. North America Stevia Drinks Market, By Type
6. North America Stevia Drinks Market, By Application
7. North America Stevia Drinks Market, By Geography
North America
Europe
Asia Pacific
Rest of the World
8. North America Stevia Drinks Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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