Check the benefits of press release distribution:
1. It boosts visibility.
There’s no question that distributing releases improves a brand’s visibility. By using a press release service, your news can be published on numerous sites.
When your story appears in multiple media, more audiences can read your story. The more people read your news, the more they learn about what your business is, what you can offer and why they should connect with you.
Releases syndicated in the social media channels provide wide exposure. Your release can be shared by different people who read it.
When an influencer, such as a blogger notice your brand, they can write a post and share it to their followers. Obviously, the content can be seen by their myriad of followers.
One content is powerful enough to be seen by a lot of audiences. It is how a release can boost your brand’s exposure.
2. Your brand gets exposed to a large customer base.
Everyday, around 80 million people read the news on the internet. When you write a release, write a good content that capture a wide range of readers, who can be your customers.
It’s a must that you understand who your customers are. You need to study what they like, share, read and purchase to target these requirements.
Your content will not appeal to readers if it doesn’t provide benefits. Make sure to offer something valuable for them.
3. It’s great for SEO.
There have been a number of debates about the use of press release to gain better search engine rankings. Definitely, the sites that syndicate your content and link back to your site is considered as a nofollow link.
It has no search engine optimization (SEO) effect for you. However, when you have written a newsworthy and relevant story, releases still function to generate interest.
Journalists who find your news interesting will cover you. You earn publicity through interviews and mentions. They will link back to you which is considered healthy links. It then, boost your SEO.