Google Analytics Notice

The Idea Lab uses Google Analytics to help us understand how people use our site.

It is important to us that you know why we collect data and what information we do and don’t collect.

Why we collect data:

To improve our web resources and services
To capture Idea Lab activity outside of our workshops and studio bookings
To better understand our site visitors:
- How they get to our sites (e.g. library website, Blackboard course)
- What technology they use (Mac or PC, mobile or desktop)
- What pages are visited the most

The data we collect includes:

What links people click on to get to our sites
Which of our pages are visited
How long people stay on our pages
What type of operating system are used
What browsers people use
The screen resolution being used
What city our site visitors are in

The data we do NOT collect includes:

Username or account information (e.g. Google, Facebook)
Personalized advertising preferences
Demographic information (e.g. age, gender)
Geographic data more precise than your city (e.g. postal code or street level)
What websites you are visiting other than sites that link to our web pages (e.g. Blackboard, Humber Libraries)

The only time we share data with a third-party is if we need technical support from Google.

Opt-out

If you use a browser plug-in such as Privacy Badger or Duck Duck Go you will be able to look at the list of trackers (including Google Analytics) on the site you are visiting and disable them.

Google created its own browser plug-in that you can use to opt-out of and prevent Google Analytics from using your data.

Contact

If you have any questions or concerns, feel free to contact us at idealab@humber.ca

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