Mouthwash and Breath Spray Market Revenue was valued at USD 4.2 Billion in 2024 and is estimated to reach USD 6.5 Billion by 2033, growing at a CAGR of 5.2% from 2026 to 2033.
In 2022, the global mouthwash and breath spray market was valued at approximately USD 5.2 billion and is projected to reach USD 8.0 billion by 2030, growing at a compound annual growth rate (CAGR) of 6.5% from 2024 to 2030. North America contributed the largest share of total revenue at 35%, followed by Europe at 30%. Asia Pacific accounted for 25%, while Latin America and the Middle East & Africa contributed 5% each. The fastest growing region is Asia Pacific, with a projected growth rate of 8.5% CAGR. The spray segment dominated the market, accounting for USD 6.5 billion in 2023 and is expected to grow at a CAGR of 6.9% during the forecast period of 2024 2032. Offline sales led the market, accounting for 60% of total revenue, while online sales held 40%. Online sales are projected to grow at a faster rate, with an expected CAGR of 7.5%, driven by the growing e commerce penetration and consumer convenience.
The market is poised for growth due to increasing consumer awareness about oral hygiene and the rising prevalence of dental diseases. Innovations in product formulations, such as the development of natural and organic products, present substantial opportunities. The expansion of e commerce platforms provides an opportunity to reach a broader audience, including those in remote and underserved areas. Additionally, the growing middle class population in emerging economies is contributing to increased spending on personal care and health related products. The rise of natural and organic products is noteworthy; consumers are increasingly seeking mouthwashes and sprays that are free from artificial ingredients. Furthermore, the expansion of e commerce platforms has made these products more accessible than ever, encouraging a wider range of consumers to incorporate mouthwash and breath sprays into their oral hygiene practices.
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P&G
GSK
Sunstar
Lion
Amway
Kao
Sanjin
Glister
CloSYS
Yunan Baiyao
Colgate-Palmolive
Church & Dwight
PIERAS CO
Unilever
CANBAN
WEIMEIZI (GUANGDONG) CO.
Weleda
Dentyl Active
Kao Corporation
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By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Mouthwash and Breath Spray Market
Mouthwash
Breath Spray
Personal Care
Dental Care
Medical/Oral Health
Mint
Herbal
Citrus
Bubblegum
Other Flavours
Bottles
Spray Cans
Travel Packs
Online Retailers
Supermarkets/Hypermarkets
Pharmacies
Specialty Stores
US (United States, US and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Global Mouthwash and Breath Spray Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Mouthwash and Breath Spray Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Mouthwash and Breath Spray Market, By Type
6. Global Mouthwash and Breath Spray Market, By Application
7. Global Mouthwash and Breath Spray Market, By Geography
US
Europe
Asia Pacific
Rest of the World
8. Global Mouthwash and Breath Spray Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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