In the Swiss timekeeping world, Longines is one of the well-known brands for its classy and elegant timepieces.But, it witnessed ups and downs in its journey to establish a reputed place in the Swiss watch-making.
From just a small shop in Saint Imier, the brand continued to evolve itself to become the synonym of Swiss watches. From 1832 to till date, the brand has been conveying the same gesture to the innovation that is - 'Elegance is an Attitude'
The Philadelphia Universal Exhibition of 1876 seemed to be the turning point for the brand.It helped them to identify the advanced mechanics used in watch-making. After which, they applied their innovation to manufacturing timeless beauty of timepieces.
Despite facing lots of obstacles, the brand continued walking to infuse creativity for manufacturing the best watch collection. It is also even said that the efforts of designing the best timepieces bought Swiss timekeeping at the forefront of the watchmaking.
Longines and Its Initial Achievements:
The timepieces, introduced by Pre Owned Longines Watches, conveyed the hard work of the brand.This has bagged various awards that took the company to the pinnacle of success.It was the brand that made the manufacturers' authenticity mandatory for the standard quality.
For this reason, the brand had introduced winged hourglass logo.The next step of the brand was to have its logos registered with World Intellectual Property Registration (WTPO). With this, the brand got acclaimed as the oldest brand registered by WTPO.
Longines started opening up its stores:
The brand has focused on the American market first to tap a huge number of buyers.They took a rational step with this decision by increasing the production of watches. This had brought them the title of 1900 Paris Universal Exhibition Grand Prize.The quality of the technology was such that the brand had started an era of the mechanical age.
The time of crisis made Longines strong:
Swiss watch making was facing a crisis due to the First World War and the phase continued to engulf the watch makers till the Great Depression in 1930's. Longines had successfully gone through the crisis and managed to produce calibers.
They followed the advance technology of that era and tried to infuse them in their production process. The result of which had been shown through their introduction of chronographs, automatic movement, and so on.
Longines welcomed the technological challenge of the time, rather than struggling with it. This had made the brand to offer path-breaking timepieces that created a record in the timekeeping world. With the passage of time, it earned experience to enhance its technological innovation.
The association with Paillard-Bolex seemed to consider an important decision for the brand because it had driven them towards incorporating new features like a high-speed camera for recording even the smallest fraction of the time.
Drives down the memory lane of Longines to explore the history behind its eloquent collections:
Longines BelleArti:
The BelleArti entailed a long history. Inspired by the historic 20th-century watch model, these series reveals the legacy of the brand.
Longines DolceVita:
Dolcevita collection is designed for revealing the elegance of the Swiss watch-making. The collection is designed with a contemporary design that interprets the sweetness of the life. The rectangular dial releases an eloquent feminine beauty that never fails to charm women with free thinking.
Evidenza:
The series is marked by the revolutionary history of 1920's. The era is enriched by the free thinkers and motivators. The liberal thinking also dominated the style as well. The watches for men and women are designed with the art that wins the hearts of watch-lovers.
Flagship:
The appeal of the classic never dies. Flagship series carries forward the charm of the tradition through the timepieces. The collection is mainly designed for giving the tribute to its classic timepieces that drove the brand for the innovation. It is the heritage range that brings out the classic architecture.
Grande Classique:
As the name depicts, the Classique collection brings out the tradition of the brand. Known for its winged hourglass logo, the collection has its own admirers all over the world. These timepieces maintain a classic elegance throughout their appearances. They grace the wrists of the wearers with their ageless appeal.
HydroConquest:
HydroConquest collection is specially designed for divers. These watches have a different look from its conventional design; still, they follow the same line of thought - Elegance is an Attitude.
As the time flows, Longines has been changing itself to be always with the ever-changing thinking of the era. The brand always remains adaptable, starting from The Philadelphia Universal Exhibition of 1876 to till date.
They started exploring when other Swiss watch brands compelled to pull off their collections. This never-give-up attitude made the brand creative and innovative.