2. Effective Messaging: Direct to device messaging such as push notifications is a very important differentiator for a mobile solution. App messaging must be carefully planned and executed to provide maximum business value with the lowest level of intrusion into user space.

3. Device-Specific Features: A mobile app provides a unique platform to exercise creativity. Using device-specific features such as the built-in camera and microphone, GPS or touch ID, enable a developer to engineer features that provide unique benefits and unravel a tremendous potential.

4. Back-end Integration: Nowadays, mobile apps are rarely a standalone software solution. Mobile apps are integrated with mobile back-end services (MBaaS) to create essential functions such as user authentication, push notifications management and off-device mobile data and file storage. Careful planning and concise architecture of mobile app integration with back-end processes and data sources plays a crucial role in creating an optimized comprehensive mobile solution.

5. Security: Whether it is the data that resides within the mobile device or the data is transmitted through a public network, secure storage and connectivity is of paramount concern to a mobile solution implementation.

6. Testing: The proliferation of mobile devices and form factors necessities robust testing strategies to ensure optimal app performance on the widest possible coverage of prevailing mobile OS versions.

7. Cross-Platform Development: Today, the mobile ecosystem is dominated by iOS and Android operating systems. Creating native mobile apps that leverage cross-platform tools is not only cost-effective but also ensures native operating system look and feel that is the hallmark of all first-class mobile deployments.

8. App Analytics: Tracking the app adoption and performance are critical factors in establishing a continuous improvement app lifecycle pattern.