Prague is a city that brings in many tourists for the Czech Republic and is a main source of tourism income for the country. With that many problems can arise such as the rise of tourists based businesses and un-authentic attractions. These can give a wrong image of Prague and Czech Republic, and make life for locals in the community more difficult. After talking with locals, the general consensus is that many tourists come to Prague mainly for the beer culture and popular attractions authentic and un-authentic. Our goal was to create a website (https://realprague.org/) that would help shine a light on authentic attractions and other things to do in Prague.

By attracting millions of tourists each year, Prague has experienced overcrowding, fostered the spread of inauthentic businesses into the local Czech culture, and diminished the lives of both tourists and locals. This project promoted sustainable tourism by helping tourists discover authentic and relevant aspects of Prague’s heritage and avoid inauthentic distractions, thereby making Prague’s tourism scene more sustainable in the future. Living in Prague, the team analyzed existing websites, interviewed locals, surveyed the public, and observed and analyzed over 600 Prague businesses and attractions. We created an impactful website promoting authentic attractions, alongside the ideals of sustainable tourism to encourage tourists to travel sustainably while improving local livelihoods.