PPEHMA aims to support the growth and development of the halal industry by facilitating collaboration between key stakeholders, including government agencies, non-governmental organizations (NGOs), businesses, and professionals. Through these partnerships, PPEHMA works to strengthen Malaysia's position as a global leader in the halal industry.
GOALS
The association’s goals include ensuring the integrity of halal practices, enhancing the professionalism of halal executives, and promoting a deep understanding of halal principles across the global market. PPEHMA also plays an active role in policy advocacy, knowledge sharing, and offering guidance to companies seeking halal certification or looking to expand their halal offerings.