PPC Services

Conduct review of your website and your business/revenue model and discuss your campaign goals. Is it simply more traffic that you seek, or do you have certain cost-per-acquisition (CPA) or return on investment (ROI) goals that you want to meet?

Research and develop targeted keywords most relevant to your products and/or services. Ecommerce websites looking for Google Shopping campaigns (product listing ads) will instead upload a data feed with optimized product titles and descriptions to a Google Merchant Center account.

Write and optimize compelling ad creative for your PPC campaigns that will entice potential customers to click on the ad, and visit your website. For ecommerce websites, Google shopping ads are created automatically via the images, titles, and prices included in data feed. 

Manage all keyword and/or shopping bids based on monthly budget and CPL or ROI goals you provide. Bid adjustments aim to ensure optimum ad placement, and maximum targeted click-through and conversion rates.

Deliver customized weekly and monthly performance reports on clicks, conversions, and ROI so that you can monitor your progress.

As your business grows, you may find yourself offering new products, expanding your services, or moving into new markets. It's also crucial to stay on top of the ever-evolving PPC landscape, which includes testing new campaign types such as Google Discovery and Performance Max.

PPC Buyers will assist in building out new campaigns to keep up with your movement on the fast track.

Graphic design (e.g. banners and marketing images), website design and development (e.g. conversion tracking or Google Analytics implementation).

See pricing for PPC management services.