With the constantly changing Google’s algorithms, business owners are tossing in the waves of high ranks and low ranks strategies. The “near me” option may not sound enticing now, but reaching out some specific industries within a physical distance is surely a modern marvel.

This new platform of Local service Ads was incepted in beta version in the year 2015 and extended to 17 cities by 2017.

These service Ads serve limited industries like locksmiths, plumber, garage door professionals, electricians and HVAC services. When the user searchers type a query these ads appear above the regular paid and organic results. They facilitate the user to directly message or call the business dealers. Local service Ads by Google are not evoked by specific keywords nor have an ad copy, so most of the business owners might think of ways to increase the lead volume and exposure.

So here is the list Chameleon Digital Media have crafted down for you to know which factors Google takes into account while ranking your ad.

Reviews:

It is pretty obvious that a normal user would rely more on the user-generated content more so it becomes important for you to list the reviews of your business. Google crawls through the review score and the total number of reviews. Negative reviews are also taken into consideration.

Responsiveness:

The faster you are in responding to the customers who contacted you, the better ranking you get.

Ask clients to give you ratings and write a review by providing them with your Google link. You can have this feature installed and boost up your online reputation,

Optimize the service type:

Make the right selection of the service type for your business. Know which business category your service falls in and then select the final one.

Update the business information and bio:

This is the only platform where you have the maximum advantage of showcasing your business to the client. Make it crisp and concise. Have the maximum use of the highlights functioning.

Improve your response time: