Google search keyword data: Understanding the keywords your competitors are targeting helps you identify relevant keywords for your own campaigns. It allows you to optimize your keyword selection, improve ad relevancy, and attract qualified traffic.
Competitor ad schedules: Knowing when your competitors' ads are scheduled to run helps you strategize your own ad scheduling. It enables you to optimize your budget by targeting specific time frames when your ads are more likely to reach your target audience.
Landing pages and websites: Analyzing your competitors' landing pages and websites provides insights into their conversion strategies, user experience, and design elements. It helps you identify best practices, improve your own landing pages, and enhance the overall user journey.
Contact information: Accessing contact information of competitors allows you to gather insights into their customer support, lead generation, and communication channels. It enables you to benchmark your own contact strategies and make improvements based on their approaches.
Local search ads data: For businesses targeting a specific geographical area, understanding local search ads data helps you optimize your campaigns for local intent. It allows you to refine your targeting, tailor ad copy for local audiences, and increase visibility in local search result.
Google Shopping ads data: If you run Google Shopping campaigns, analyzing your competitors' Google Shopping ads data helps you benchmark your product listings, pricing, and promotions. It enables you to optimize your feed, enhance product visibility, and stay competitive in the e-commerce space.
Related search terms data: Identifying related search terms used by competitors helps you expand your keyword list and discover new keyword opportunities. It assists in improving keyword targeting, increasing ad relevance, and reaching a broader audience.
Desktop and mobile device data: Analyzing data related to desktop and mobile devices helps you understand the performance of your competitors' ads across different devices. It allows you to optimize your campaigns for specific devices, improve mobile responsiveness, and deliver a seamless user experience.
Google Business 3-Pack data: If you have a local business, analyzing the Google Business 3-Pack data of competitors provides insights into their local search visibility and performance. It helps you improve your local SEO strategies, increase local rankings, and drive more traffic to your business.
Competitors' online review data: Monitoring competitors' online review data helps you understand their reputation, customer feedback, and strengths/weaknesses. It allows you to improve your own reputation management, identify areas for improvement, and differentiate your brand based on customer reviews.
Google Ads extensions usage: Analyzing competitors' usage of Google Ads extensions provides insights into their ad extensions strategies. It helps you identify the most effective ad extensions for your own campaigns, enhance ad visibility, and improve click-through rates.
Both local and national results in any niche: Analyzing both local and national results in any niche helps you gain a comprehensive understanding of the competitive landscape. It allows you to identify local and national competitors, assess their strategies, and tailor your campaigns based on specific market segments.
In summary, analyzing the additional information provided by PPC Ads Spy's reports helps you optimize your PPC campaigns by leveraging competitor insights. It enables you to refine your keyword selection, improve ad scheduling, enhance landing pages, optimize contact strategies, target local markets effectively, benchmark against competitors' Google Shopping ads, expand keyword opportunities, optimize for different devices, improve local SEO, manage online reputation, leverage ad extensions, and gain a comprehensive understanding of the competitive landscape in any niche.