According to Backlinko, more than 60% of the population are active users of social media. So, in 2024, you cannot ignore social media marketing if you want to boost your brand. With our social media PPC agency in Dublin, you can invest in targeted social media ads tailored to various platforms. Our comprehensive social media marketing services include understanding your ideal clients, creating engaging and fresh content, building a posting strategy from scratch and consistent follower interactions. 

With social media PPC ad campaigns, you can directly talk to your potential clients rather than beating around the bush. Beyond the basics of SMM, our expert team goes deep into your business. This blog will deep dive into how our social media PPC marketing services can help you go beyond driving traffic from social media.

How do targeted PPC campaigns work on different social media?

Facebook Ads:

With 2.11 billion daily active users, Facebook is still a relevant social media platform in 2024. However, unlike in the past, Facebook is currently known for advertisements rather than organic content. Your peers are aggressively using Facebook ads to grow their customer base and bring in more revenue. Why should you stay behind? 

• Use different ad formats:

Carousels, images, short-form videos, product collections, etc., are different formats used in Facebook advertisements. To capture a wider audience, you should use all of them for various purposes. For example, to capture a genZ guy and seek his attention, you should create engaging short-form videos. However, to drive conversion from a millennial audience, you should create in-depth carousel content with a strong CTA.

• Target specific audience:

Our PPC agency in Dublin helps you target a specific set of audiences, increasing the likelihood of conversion. You can research the demographics, their interests, behaviours, online activities, etc., to create a targeted ad campaign. However, to avoid this tedious process, you can collaborate with Salt Marketing, and our team of experts will take over. From understanding the unique needs of your customers to providing them with a deal they can't say no to, the headache is all ours.

LinkedIn Ads:

Unlike Facebook, LinkedIn is a professional platform. You will find entrepreneurs, job seekers, corporate personnel, etc., on this platform. So, here, you can target B2B professionals for better conversion rates. But how?

• Thought leadership:

With in-depth content and consistent posting, you can establish yourself as an expert in your industry. When people start to see your brand with trust and loyalty, your ads can bring in more customers/clients. With social media PPC services, you can see exponential growth in your LinkedIn account. Our PPC agency in Dublin can help you with this.

• High-quality leads:

By nurturing the relationship of your business with your customers through quality content, you can generate high-quality leads from this platform. However, being consistent with creating content on any social media platform while building a business is overwhelming. So, you can get help from brands like Salt Marketing to take over social media content creation from your plate.

YouTube Ads:

Videos have a higher recall value than any other form of content. So, through YouTube, you can use storytelling in your videos to build trust and enhance brand awareness. Besides, from YouTube, you can send your viewers to websites, your e-commerce store or other social media platforms as well. Long and short videos are key to making a lasting impression on your customers.

Through Salt Marketing, our PPC agency in Dublin, you can create high-quality video content for your audience. However, our services help you with keyword research, finding trending topics in your industry, finalising the topic, crafting an SEO-friendly description, etc. With social media PPC marketing services, YouTube ads are a great way to build a relationship and drive traffic to the sales pages.

Instagram Ads:

In recent years, Instagram has blown up as a social media platform. With a lot of engaging features, the audiences love it. So, no matter if you are a B2B or B2C business owner, Instagram ads should be in your advertisement strategies. With unique and engaging videos and fresh visual storytelling techniques, you can capture and convert a wider audience. Our PPC agency in Dublin can help you create scroll-stopping videos and images tailored to the specific needs of your customers. The expert team of Salt Marketing can increase in-app conversions and enhance engagement in your posts.

Bottom line:

Be it Facebook, Instagram, YouTube, or LinkedIn advertisements, you should keep them simple, specific to your audience, and engaging because no one cares about boring ads. Our social media PPC marketing services ensure that all the ads are crisp and clear so that whoever clicks on them is likely to convert. 

However, it doesn't hold true for every agency. So, if you are investing in social media PPC marketing, ensure that the PPC agency in Dublin is expert in its work and can bring in potential customers with higher conversion chances. Otherwise, you can't increase the revenue even with increasing click rates. However, Salt Marketing's social media PPC services are always available to boost your business.