Google Ads is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website. Google Ads accounts are managed online, so you can create and change your ad campaign at any time, including your ad text, settings, and budget. 

After creating an ad, you set a budget and bid for each click or thousand impressions that your ad will receive.Users then see your ads in the sidebar on Facebook or in their newsfeed. As marketers, our main goal is generally to drive traffic to our own websites.

Youtube advertising means advertising on Youtube, the online video-sharing platform, promoting video content, or in relevant search terms in Youtube Search. As Google owns Youtube, Youtube advertising is possible only through Google Ads.