Standard postcards are generally used by people who are not interested in advertising their business, but rather just want to send a quick note or give information to their customers. Postcards that are smaller in size are usually reserved for small business transactions or charity fundraising efforts. You might send out postcards once or twice a year to collect or build awareness of a specific cause or event, and sometimes you might even use a standard postcard for an official announcement of an important conference or gathering. However, there are many occasions when you might choose a larger size postcard to help advertise a business, event or charity.
If you have lots of detailed information to put on your flat postcards, you might want to choose one of the larger postcards, like 5.5 inches by 8.5 inches, or even larger. Some business owners will order custom-made large postcards so that they have lots of space to put pictures, logos and more. But these usually cost more than standard postcard sizes, especially if you are ordering in bulk. If you do not need to use a large amount of space on each card, then a standard postcard size will be fine for most uses. Even if you do need to have more information on the front of your flat postcards, you might think about choosing one of the standard postcard sizes because many companies allow for two-sided printing on their flat cards.
If you need more information on your cards, there is another option that you might consider: custom postcards. Custom postcards are the height of business advertising. You can have a company logo and pictures placed on custom postcards in just about any size, shape and colour that you need. The nice thing about custom postcards is that it is not something that your competitors can do to try to steal your market. They are done just for you! You can create them to reflect your own personality and style and have your pictures or logo placed exactly where you want them to be.