Best Label Printers for Product Packaging - Shop Online in Australia

Why Label Printers Are Important for Product Packaging

Product packaging is the first thing your customers see, and the label on that packaging carries important information. A clean, well-printed label can convey professionalism and attention to detail. Here’s why a good label printer is worth the investment:

• Saves time: Print your own labels instead of outsourcing.

• Improves accuracy: Easily manage barcodes, pricing, and expiry dates.

• Enhances branding: Customize labels with your logo or product details.

• Cost-effective: Print on demand, avoiding bulk order waste.

Whether you need to print in black and white or full color, for jars, boxes, or shipping parcels, there’s a label printer made for your business.

Top Label Printers for Product Packaging in Australia

We’ve selected some of the best-selling label printers available online in Australia. These models offer performance, reliability, and features that suit small businesses, retailers, and packaging professionals alike.

1. Dymo LabelWriter 550

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If you need a compact and efficient label printer for basic packaging and office use, the Dymo LabelWriter 550 is a great choice. It prints high-quality black-and-white labels and is perfect for shipping, file folders, barcodes, and general use.

Why it’s a smart pick:

• Direct thermal printing with no need for ink

• Great for food packaging, visitor passes, and retail tags

• Compact and easy to set up

• Auto label recognition saves time

For businesses looking for simple, fast, and mess-free label printing, this model delivers excellent value.

2. Honeywell PC42E

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The Honeywell PC42E is designed for businesses that need high-volume labeling for inventory, logistics, or packaging. It prints sharp, durable labels with ease and handles a wide range of media.

Highlights:

• Great for barcode labels, carton tags, and warehouse use

• Rugged build for continuous printing

• Suitable for larger packaging operations

• Ethernet and USB connectivity options

It’s ideal for growing businesses that need a reliable label printer with consistent output.

3. Brother VC-500W Colour Label Printer

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If you want to add a splash of color to your product packaging, the Brother VC-500W is a great pick. This full-color label printer helps you create beautiful branding labels, gift tags, and product stickers that leave a lasting impression.

Best for:

• Small businesses and creators selling handmade or gift products

• Personalized product tags with images, colors, and logos

• Easy wireless printing from phones and tablets

• No ink required — uses color roll technology

This model stands out for businesses that want to make their product packaging visually appealing and unique.

4. TSC DA-210

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The TSC DA-210 is a workhorse for small to medium businesses. It’s fast, reliable, and perfect for printing shipping labels, product identifiers, and barcodes in bulk.

Why it works well:

• Direct thermal technology saves on ink costs

• Prints up to 4 inches wide — perfect for shipping labels

• Compact size but powerful performance

• USB interface for easy plug-and-play setup

If you’re handling lots of packages daily, the DA-210 can help you streamline the labeling process without taking up too much space.

5. Brother QL-820NWB

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The Brother QL-820NWB offers versatile label printing with the added bonus of wireless and network connectivity. It’s excellent for businesses with multiple workstations or that need mobile label printing capabilities.

Key features:

• Wireless, Ethernet, and Bluetooth support

• Prints both black and red text

• Fast printing speed for busy environments

• Ideal for product tags, barcodes, and price labels

This model is great for teams that need flexibility in how and where they print labels.

Tips for Choosing the Right Label Printer

Before making a purchase, take a moment to think about your specific packaging needs. Here are a few tips to help guide your decision:

1. Volume of Labels

If you’re printing in high volumes every day, go for a heavy-duty model like the Honeywell PC42E or TSC DA-210. For occasional labeling, compact models like the Dymo 550 work well.

2. Label Type

Do you need plain barcodes or colorful branding labels? Choose a color printer like the Brother VC-500W if you want full customization.

3. Size of Labels

Make sure the printer supports the width and format of labels you need, whether it’s small stickers or large shipping labels.

4. Ease of Use

Look for models with simple interfaces and easy setup, especially if you or your staff are using them for the first time.

5. Connectivity

Depending on your setup, you may prefer a USB-only connection or want the flexibility of Wi-Fi and Bluetooth.

Final Thoughts

No matter what kind of product you sell, labeling is a small detail that can make a big difference. It keeps things organized, looks professional, and supports your brand identity. From affordable, entry-level models to more advanced label printers, there are options to suit every need and budget.

If you’re looking to buy a label printer online in Australia, explore these top-rated models at POS Central, where you’ll find quality products, competitive prices, and fast delivery.