Universitat de Barcelona - #1 Best University in Spain - U.S. News & World Report / Times Higher Education (2024).
Spanish Language. Advanced International Program in Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), Immersive Technologies, Blockchain, and Internet of Things (IoT). Rector: Joan Guàrdia i Olmos. Coordinator: Ph.D. Marc Bara. Project Manager - Training with International Certification valid in the European Union.
Founded in 1450, the Universitat de Barcelona is the main public university in Catalonia and is the first Spanish state university to follow the QS World University Rankings, occupying 168 million dollars. It is the only university in the State that forms part of the League of European Universities of Europe (LERU), an association that groups together 23 most important university centers in Europe.
ZF Friedrichshafen AG, Camicado (Lojas Renner S.A.), Sadia and Perdigão (BRF S.A.), Heineken, MicroPower Group (Brazil-Portugal), Santander, Bradesco (Unibrad), Athié Wohnrath, Serasa Experian, CIEE-SP (Headquarters), Coop (80 Drugstores / 31 Supermarkets), Robert Half, and Randstad. Metaverse (USP/Esalq), Google Analytics (FGV EAESP), and English (Dublin, Ireland). High-Performance Professional since 2012.
Lojas Renner S.A. - Camicado, Marketplace, Brazil
2023 - 2023 | Modality: CLTSenior E-commerce and Marketplace Analyst - 1P and 3P Channels.
BRF S.A. - Sadia and Perdigão, Brazil
2022 - 2022 | Modality: CLTFull E-commerce and Food Service Analyst (Strategy).
E-commerce Leader 2022.
CIEE - Centro de Integração Empresa-Escola (Matriz), Brazil
2021 - 2021 | Modality: CLT
Full Performance Marketing Analyst - Google Ads.
Coop - Cooperativa de Consumo, Brazil
2021- 2021 | Modality: CLTFull Digital Marketing Analyst - Digital Media.
MicroPower Global, Brazil
2012 - 2020 | Modality: CLTFull Marketing Analyst - Brazil and Portugal (Strategy).
ZF Friedrichshafen AG - Latin America (LATAM), Brazil
2010 - 2012 | Modality: Higher Education Internship Contract (2 years).OFP Logistics Trainee.
MicroPower Global, Brazil
2006 - 2009 | Modality: CLTJunior Administrative Analyst - Brazil.
Prefeitura Municipal de São Caetano do Sul (PMSCS), Brazil
2004 - 2006 | Modality: Contract for Minor ApprenticesAdministrative Apprentice - Brazil.
14 years old.
More than 13 years of solid experience in Digital Business and Marketing. Extensive knowledge in 360° campaigns, events, B2B, B2C, and KPIs (Dashboards / Power BI). Skilled in analysis, process mapping, events, customer relations, digital media, Google, CRM, SAP, and Salesforce. Specialist in conducting customized Marketing & E-commerce programs in collaboration with Heads of E-commerce and Digital Commerce, Presidents, Directors, and Senior Managers (C-level), among others.
Responsibilities / Activities - 2023/2023 (Unid. Vila Mariana - São Paulo)
Company: Camicado, Marketplace - São Paulo, Brazil
Execution of various activities aimed at the quality of supplier operations in the Marketplace;
Analysis, monitoring and creation of internal KPIs for the area;
Creation of action plans for performance recovery;
Direct contact with suppliers with greater relevance in GMV;
Resolution of problems related to the operation with total focus on not affecting the end customer;
Close monitoring of the partner aiming at ensuring that the operation follows the premises of meeting deadlines, ensuring excellent performance with the channel;
Daily follow-up on the operation and results of the area;
Mapping of improvements in the area's internal processes, with a view to continuous improvement of processes that also interconnect other areas such as: Support, CX and integration;
Portfolio management with a focus on potential partners, applying management aimed at minimizing possible gaps in the operation; -
Relationship with other areas such as sales, Hunter, Farming, Support, customer service, etc., seeking to understand the processes of each area in order to build a specialist profile, knowing other interconnected processes;
Improvement projects for the organization as a whole to obtain profitable returns;
Creation of content to guide sellers on better performance; and
Other activities relevant to the position.
E-commerce and Integrative Tools
Experience with Hybris, Salesforce, Intelipost, Mirakl, Endeca, VSTS, PGAdmin, JIRA, Trello, Chaordic, VTEX, Tray, Tiny, Magazord, Anymarket, BCC, Microstrategy, and Figma.
Requirements and qualifications:
- Knowledge of Excel (Pivot Table, Vlookup, Dashboards) - Macros Differential;
- Office package, mainly Excel and PPT;
- Experience / Work with e-commerce and Performance KPIs;
- Experience with performance KPIs within the areas of customer service, logistics, e-commerce;
- Differential: Experience with Project Implementation and Management
- Experience with process mapping;
- English will be a differential;
- Power BI (Creation of dashboards and reports) - Differential;
- Knowledge of Salesforce - Mandatory; and
- Knowledge of Zendesk - Mandatory.
Camicado E-commerce - www.camicado.com.br
Camicado Marketplace - www.camicado.com.br/marketplace
Responsibilities / Activities - 2022/2022 (Unid. Jaguaré - São Paulo)
Company: Sadia and Perdigão - São Paulo, Brazil
Management of e-commerce platforms;
Design and standardize business processes;
Monitor and deal with budget executions;
Monitor project roadmaps and align with the areas involved;
Work on highly complex processes, identifying opportunities for improvement and making suggestions for changes;
Lead projects in your area of expertise, rethinking existing methods and standards;
Analyze data/information by preparing studies that support decision-making;
Generate and make information available, prepare reports and monitor commercial indicators, target lights and projections, checking gaps and opportunities to forward to the preparation of action plans, as well as prepare executive presentations to support the sales team to support decision-making;
Monitor the area's budget, checking and pointing out deviations to identify causes and plan actions;
Contribute with information for the construction of volume demand for quarterly cycles and monthly targets;
Make recommendations and make decisions during the management of projects;
Conducting meetings in an objective and structured manner; and
Complying with the guidelines established in BRF's Sustainability Policy, ensuring adherence to the BRF Sustainability Plan through routine activities that promote management, compliance with indicators and the Company's global ESG (Environmental, Social and Governance) commitments, ensuring the connection between its actions and sustainable development in BRF's chain.
Requirements and qualifications:
Academic Background: Higher Education in Business Administration, Commercial Management or Marketing.
Desirable Requirements:
- Postgraduate degree;
- Intermediate/advanced English; and
- Experience in SAP and Salesforce.
Experience:
- Project management;
- E-commerce management; and
- Indicator and budget management
Technical Skills:
- Knowledge of methodologies and tools for analysis and problem solving;
- Knowledge of area indicators and management tools;
- Knowledge of budget management;
- Knowledge of business/product/positioning/brand;
- Knowledge of tax routines;
- Knowledge of commercial management reports;
- Knowledge of commercial/sales routines; and
- Knowledge of the Office package (Word, Excel, PowerPoint and Outlook).
BRF S.A. - www.brf-global.com
Sadia Kits E-commerce - www.sadiakits.com.br
Perdigão Kits E-commerce - www.perdigaokits.com.br
Responsibilities / Activities - 2021/2021 (Unid. Itaim Bibi - São Paulo)
Company: CIEE SP - Centro de Integração Empresa-Escola (Matriz) - São Paulo, Brazil
Work with digital marketing and promote actions, brand exposure and digital communication strategies;
Create, monitor, optimize and track digital campaigns with a focus on performance;
Operate the purchase of ads on digital channels: Facebook, Instagram, LinkedIn, Twitter and Google, in addition to seeking new advertising opportunities with a focus on results;
Develop activities with a growth Marketing mindset;
Measure and seek performance gains based on indicators such as: CPC, CTR, ROAS, CAC and ROI;
Monitor and contribute to the achievement of business goals;
Analyze indicators and create results reports; and
Write text for ads in online media.
Requirements and qualifications:
- Higher education in Advertising, Marketing, Statistics or related fields;
- Required knowledge: Advanced/intermediate Excel and Google TagManager;
- Required and valid certifications: Google Ads (search, display and video), Facebook Ads and Google Analytics;
- Desirable knowledge: Grammar, spelling and syntax; HTML; Datastudio; and
- Good organization, ability to focus, discipline, responsibility, commitment, ability to work with priorities and in a group, metrics and data analysis.
CIEE - portal.ciee.org.br
CIEE One - ciee-app.taqe.com.br
Responsibilities / Activities - 2021-2021 (Unid. Santo André - São Paulo)
Company: Cooperativa de Consumo - Robert Half - São Paulo, Brazil
Execution and planning of Digital Marketing strategies and processes in accordance with the brand's objective and promotional calendar;
Monitoring and suggesting topics for content on Digital channels and related areas;
360° content calendar between areas: social networks, website, blog, and Coop magazine (sold in stores for social actions);
Usability and functionality of the website, page updates, and optimization to improve external search performance (SEO);
Creation of Landing Pages - campaigns/actions and creation of new pages for the institutional website;
Analysis of promotional campaigns and offers. Promote the brand with the objective of encouraging access to digital channels and generating conversion through e-commerce channels or for lead collection;
Analysis of Google ADS campaigns, search and display networks;
Routine monitoring of activities carried out by an external agency and creation of a schedule and briefing to meet demand;
Disclosure of promotional campaigns through digital tools with the objective of achieving greater campaign results;
Analyze and create reports derived from social media, e-commerce, Google GA and ADS tools to identify business opportunities;
Benchmarking with competitors to bring the best insights to our digital channels;
Control budgets to boost content. Approval and request of media plans;
Analysis and knowledge of Google Analytics, Data Studio, Facebook ADS, Wordpress, Vtex e-commerce platform, Office Package, Google Trends and Sem Rush.
Requirements and qualifications:
- Higher education degree in Communication, Marketing or related areas;
- Desirous course in Customer Experience and digital;
- Strong analytical and process review skills;
- Excellent communication skills;
- Committed; and
- Focused.
Coop Institutional - www.portalcoop.com.br
Coop Supermarkets (E-commerce) - www.coopsupermercado.com.br
Coop Drugstores (E-commerce) - www.coopdrogaria.com.br
Responsibilities / Activities - 2012/2020 (Unid. São Caetano do Sul - São Paulo)
Company: MicroPower Global - São Caetano do Sul - São Paulo, Brazil-Portugal
CRM Dynamics Microsoft®;
Analysis and monitoring of internal KPIs;
Responsible for internal and external campaigns – Inbound Marketing;
Planning and creation of stands at events: ABRH, ABED, ABTD, CONARH and I4LP; Bradesco – Inovabra Habitat (WeWork), Serasa Experian DataLab and Athié Wohnrath (Agile Methodologies);
Carrying out process mapping: Marketing together with the Sales, Finance and Administration areas;
Financial control of the area – Control of the event budget together with the Board of Directors;
Ensure the dissemination of all marketing actions according to the solution and promotion calendar (Facebook, LinkedIn, Google+, Twitter-X, Google Ads, Instagram, OpenMind: Social MicroPower);
Scheduling of online and offline marketing actions – Monitoring of tags (social networks);
Creation of briefings and traffic with the Creation area (Folders, HTML, website pages and gifts) – Ensure good navigability on websites (SEO);
Control, planning, execution and performance analysis of website strategies (Access time, pages accessed, organic and paid media); and
Support to the Commercial team and Sales Executives/Key Accounts.
MicroPower Global - micropowerglobal.com
Instituto Brasil Digital - institutobrasildigital.org.br
Responsibilities / Activities - 2010/2012 (Unid. Sorocaba - São Paulo)
Company: Latin America (LATAM) - São Paulo, Brazil
Participation in projects related to OFP Logistics - Order Fulfillment Process;
Study and definition of long-term lead time - SAP®, MRP, ERP, WMS and Kaizens;
Control, movement and forecast of raw materials (parts, components and raw materials);
Development and innovation of spreadsheets and indicators - Dashboards/Advanced Excel: Macros, Dynamic Tables, VLOOKUP and other formulas;
Assistance in the Strategic Planning of the OFP Logistics department on a monthly and annual basis;
Supply of IT equipment, office supplies, accessories and utensils for the OFP Logistics area;
Monitoring of suppliers of non-productive material - Suppliers of Metallic Steel Packaging;
Provision of internal support for OFP Logistics Coordination and Supervision;
Development of scopes for the acquisition of materials and services;
Monitoring and tracking of third parties (factory visitors);
Assistance in the provisioning of expenses and investments;
Development and support for action plans; and
Management of contracts and partnerships.
ZF Friedrichshafen AG (Brazil) - www.zf.com/brazil
ZF Friedrichshafen AG - www.zf.com
Responsibilities / Activities - 2006/2009 (Unid. São Caetano do Sul - São Paulo)
Company: MicroPower Global - São Caetano do Sul - São Paulo, Brazil-Portugal
Company in the IT sector. Responsible for: Controlling incoming and outgoing mail (Post Office);
Controlling motorcycle couriers; Controlling taxis; Controlling the company's archive; Controlling resources;
Customer service; Assistance to visitors; among other Administration, Finance and HR activities.
- Apprentice, Administrative;
- Intern, Administrative;
- Trainee Administrative Assistant; and
- Beginner Administrative Assistant;
MicroPower Global - micropowerglobal.com
Instituto Brasil Digital - institutobrasildigital.org.br
Responsibilities / Activities - 2004/2006 (Unid. São Caetano do Sul - São Paulo)
Company: Prefeitura Municipal de São Caetano do Sul - São Paulo, Brazil.
Mayor's Office - Work in the administrative area, assisting in the transition from Mayor Luiz Olinto Tortorello to Mayor José Auricchio Jr.
- Age: 14 years old.
Prefeitura Municipal de São Caetano do Sul - www.saocaetanodosul.sp.gov.br
Mayor's Office - www.saocaetanodosul.sp.gov.br/gabinete
USP - University of São Paulo
2025 - In progressMBA in Data Science & Analytics - Class DSA251
UB - Universitat de Barcelona / Institut de Formació Contínua - IL3-UB
2023 - 2024Especialitat en Innovació, Emprenedoria i Projectes en l'Economia Digital
GPA: 9.14 / Final Paper: 8.70 - Approved
USP - University of São Paulo / #1 Best University in Latin America and the Caribbean (2023)
2022 - 2024MBA in Digital Business - GPA: 9.78 / Final Paper: 9.0 - Approved
Extension in Artificial Intelligence - GPA: 10.0 - Approved
FGV - Fundação Getúlio Vargas / São Paulo School of Business Administration (Bela Vista)
2018 - 2018Strategic Management of Digital Analytics - Approved
USCS - University of São Caetano do Sul / The Best Municipality in Brazil (IDH)
2014 - 2017MBA in Marketing - Approved
UMESP - Methodist University of São Paulo
2010 - 2014Administration - Approved
DSA251 - MBA in Data Science and Analytics - 1st semester 2025.
1st The Best University in Latin America and the Caribbean (2023).
Activities and societies: Teachers - PhD. Luiz Paulo Fávero, PhD Marcos R. Luppe and others.
Activities and societies: MBA Experience 2025/2026, ADEALQ and Alumni.
Research area: "New technologies of Industry 4.0 / Part II"
Total Course Hours: 425 class hours.
Executive Program:
• Fundamentals of Statistics I, II and III
• Introduction to Programming with Python I, II and III
Module - Data Science and Big Data in the Business Environment
• Agile Methodologies
• Business Intelligence and Data Visualization
• Data Engineering
• Social Network Analysis
• Cloud Computing
• Mathematical Modeling and Structuring of Complex Problems
• Analysis of the Economic Situation in Scenarios of Disruptive Technologies
• Analytics and Risk Management
• Legislation in the Digital Environment
• Special Topics in Business Technology
Module – Supervised and unsupervised Machine Learning Models
• Unsupervised Machine Learning: Clustering
• Unsupervised Machine Learning: Factor Analysis and PCA
• Unsupervised Machine Learning: Simple and Multiple Correspondence Analysis
• Unsupervised Machine Learning: Applied Exercises
• Supervised Machine Learning: Simple and Multiple Regression Analysis
• Supervised Machine Learning: Binary and Multinomial Logistic Models
• Supervised Machine Learning: Models for Count Data
• Supervised Machine Learning: Multilevel Modeling
• Time Series
• Big Data and Model Deployment
Module – Trends in Data Science and Analytics
• Data Wrangling
• Spatial Statistical Analysis
• Trees, Networks and Ensemble models
• Introduction to Deep Learning
• Deep Learning
• Data Collection: Crawlers and Web Scraping
• Text Mining and Sentiment Analysis
• Operational Research and Optimization and Simulation Models
• Change Management in the Digital Age
Universidade de São Paulo (USP) - www.usp.br
Escola Superior de Agricultura Luiz de Queiroz (ESALQ) - www.esalq.usp.br
Specialization in Innovation, Entrepreneurship and Projects in the Digital Economy - 2023/2024
Exams: 9.14 - Final Paper: 8.70.
1st The Best University in Spain - U.S. News & World Report / Times Higher Education (2024).
Research area: "IoT Applied to Smart Farms (Livestock)". Teacher PhD. Charles Bonani.
Activities and societies: Teachers - PhD. Marc Bara, PhD. Angel A. Juan, PhD. David López, Marcelo Granieri, Miguel Saiz and others. Spanish language. Total Course Hours: 126 class hours.
Universitat de Barcelona (UB) is a world-renowned educational institution, recognized in Spain and throughout Europe, with more than 500 years of tradition. Project Manager training with international certification valid in the European Union.
Executive Program:
• Innovation and Disruption;
• Agile Teams / Product Owner / Dev Team - Kanban (to do, in progress and done) and Scrum;
• IoT, Blockchain, Augmented Reality (AR), Virtual Reality (VR) and their effects on Project Management;
• Digital Transformation. 4-axis Digital Transformation Model;
• Disruptive Business Models;
• Predictive models using AI - Artificial intelligence;
• Organization of a Data Science department;
• Data Science applied to Project Management / Portfolio optimization; and
• Business Case.
Universitat de Barcelona (UB) - www.web.ub.edu
Institut de Formació Continua (IL3) - www.il3.ub.edu
Postgraduate Lato Sensu - MBA, Digital Business - 2021-2023
Exams: 9.78 - Final Paper: 9.00.
1st The Best University in Latin America and the Caribbean (2023).
Activities and societies: MBA Experience 2022/2023, ADEALQ and Alumni.
Research area: "New Industry 4.0 technologies in the corporate environment". Teacher MSc. Dayane Freire Romagnolo.
Total Course Hours: 400 class hours.
Executive Program:
• Business Intelligence (BI);
• UX Design - User Experience;
• Consumer Insights and Branding: Brand Management;
• Digital Disruption - New Mindsets for Digital Transformation;
• Project Management and Agile Methodologies;
• SEO and SEM, Digital Marketing and TI;
• Google Analytics, KPI’s and Metrics;
• Data Science and Big Data;
• Artificial Intelligence, Blockchain, Cryptocurrencies and NFT;
• Mobile Marketing, Analytics and Machine Learning;
others (+58 titles)
Lectures:
• The Metaverse in Practice;
• Real blockchain applications - Web 3 / DeFi;
• Management and Trends of Private Brands in Retail;
• ESG (Environmental, Social and Governance) challenges and opportunities;
others (+32 titles)
Universidade de São Paulo (USP) - www.usp.br
Escola Superior de Agricultura Luiz de Queiroz (ESALQ) - www.esalq.usp.br
Digital Analystics Strategic Management - 2018-2018
FGV EAESP (Campus Bela Vista, São Paulo).
Activities and societies: Teachers - PhD. Amyris Fernandez, PhD. Sthefan Berwanger, PhD. João Carlos Douat, Eleonora Diniz and others.
Total Course Hours: 60 class hours.
Executive Program:
• Business Intelligence and Digital Analytics;
• Indicator Planning: metrics, indicators and KPIs;
• Laboratory with Google Analytics (behavior/conversions);
• Goals, funnels and e-commerce;
• Earned, owned, paid, media, hijacked & sold;
• Omnichannel and Marketing Mix Optimization;
• Sponsored links, display media and social media;
• Media Plan and Performance Management (ROI, CPA, CPC, Retargeting and Inbound);
• Campaigns and organic traffic;
• Performance of e-commerce results;
• Competitive intelligence;
• Benchmarking planning;
• Data Warehousing / Big Data;
• Data Miting / Statistical Models / Software;
• User Experience - A/B and multivariate testing, Heat maps, User research and UX testing;
• Report production laboratory / Data visualization;
• Methodology for performance optimization: DMAIC, PDCA, 8D/PSP and 5W2H;
• Action Plans, alignment with and team, analytical culture; and
• Process mapping and development.
Fundação Getúlio Vargas - www.portal.fgv.br
FGV EAESP - São Paulo School of Business Administration - eaesp.fgv.br
MBA in Marketing - 2014-2017
Exams: 8.80 | Final Paper: Approved.
1st São Caetano do Sul (SP) - The Best Human Development Index (HDI) in Brazil.
Research area: "Dynamic Pricing for E-commerce: Consumer reaction to price changes". Teacher PhD. Márcio Magalhães Fontoura.
Activities and societies: Teachers - PhD. Josmar Andrade, PhD. Mucio Whitaker, PhD. Edman Altheman, PhD. Mário Celso Rittner and PhD. Márcio Magalhães Fontoura and others.
Total Course Hours: 480 class hours.
Executive Program:
• Strategic Marketing;
• New Technologies applied to Marketing;
• Integration, Operations, Marketing and Sales;
• Sales Distribution Channels;
• International Business Plan;
• Communication Mix;
• Consumer behavior and segmentation;
• Market Intelligence and Business Environment;
• Leadership and motivation of Commercial Teams;
• Marketing Mix;
• Product and Brand Management;
• Strategy in People Management; and
• Ethics and Social Responsibility.
Universidade Municipal de São Caetano do Sul - www.uscs.edu.br
B.B.A. - Bachelor of Business Administration - 2010-2014
Bolsista / Prouni (ESAMC-Sorocaba)
Activities and societies: ESAMC Athletic, Bank of Brazil (Intern) and ZF Group (Intern).
Total Course Hours: 3,600 class hours.
Program:
• Marketing I, II, III and IV;
• Consumer Psychology;
• Market Research (quantitative/qualitative and tabulation);
• Marketing Topics; and
• Global Marketing.
Universidade Metodista de São Paulo - metodista.br
General English - Jan.-Jan.2023
B2.1 Upper-Intermediate.
Activities and groups: Cultural Tour; Argentina, Italy, Ireland, Mexico, Switzerland and Portugal.
The General English course covers all aspects of the language, and its main focus is to improve communication skills through speaking, listening, reading, writing, grammar, vocabulary and pronunciation.
International House Dublin - www.ihdublin.com
