EXECUTIVE ASSISTANT/MARKETING ASSOCIATE
As an Executive Assistant and Marketing Associate, I specialize in bridging the gap between operational precision and creative growth by managing complex administrative workflows while simultaneously building visual systems that professionalize brand identities. I don’t just 'make things pretty'; I design with a business-first mindset—streamlining operations through Monday.com, drafting expert corporate correspondence, and driving measurable customer inquiries that turn brand presence into profit.
I am a Cum Laude Business Administration graduate and a Civil Service Professional who believes that the most successful brands are built on a foundation of organized operations and consistent visual storytelling. My career is defined by a "dual-brain" approach: I possess the technical discipline required for executive-level administration and the creative flair necessary for modern brand management.
Currently, I serve as an Executive Assistant within the Brigada Group of Companies, acting as a primary partner for leadership across Brigada Mass Media Corporation and Kabrigada Foundation, Inc. I am entrusted with high-stakes corporate communication, including drafting formal memos and request letters, while managing complex financial liquidations with 100% accuracy. I am also responsible for creating Performance evaluation Excel sheets with formula for Brigada Mass Media Corporation. Simultaneously, I deliver creativity for Delightful Philippines, where I bridge the gap between imagination and reality by designing 3D PR Box mockups using Pacdora and managing vibrant social media communities.
My background also includes a transformative period at Arena Blanca Beach Resort. There, I didn't just design a brand kit; I modernized their entire booking system using Monday.com and scaled their digital presence to achieve near-total occupancy during peak seasons. Whether I am coordinating with external suppliers or engaging with an audience of thousands, I am driven by the challenge of turning complex workflows into streamlined, brand-consistent engines for growth.
Deliverables: Visual Identity System, Typography Standards, and Brand Voice Guidelines.
The Approach: Created a cohesive "Relaxation meets Adventure" aesthetic, utilizing a custom teal-and-white palette to reflect the resort’s natural environment.
Tools: Canva Pro (Style Guide Development & Layout Design).
Deliverables: Logomark Design and Point-of-Sale (POS) Marketing Assets.
The Approach: Created a warm, inviting commercial identity for a 2023 startup. The design utilizes "Typography Curves" and a clear information hierarchy on promotional posters to drive customer foot traffic and brand recognition.
Tools: Canva Educ (Brand Asset Creation & Marketing Design).
The Goal: Designed a comprehensive 31st-anniversary event program, translating a botanical theme across both commemorative covers and functional internal schedules.
The Skillset: Managed complex typesetting for a multi-generational guest list and structured a multi-part "Lunch Fellowship" itinerary for maximum clarity.
Tools: Utilized Canva for custom layout design and print-ready file preparation.
Deliverables: Minimalist Travel Graphic and Digital Content Curation.
The Approach: Utilized "Negative Space" and modern, clean typography to create a premium editorial feel for a natural landmark. The design highlights the destination's serenity while providing clear geographic information.
Tools: Canva Pro (Modern Typography & Photography Integration).
Deliverables: E-commerce Promotional Graphics and Influencer Marketing Assets.
The Approach: Styled high-engagement visuals for a specific "Holiday Season" niche. Combined lifestyle photography with thematic elements to optimize click-through rates and sales for the Shopee Affiliate program.
Tools: Canva Pro (E-commerce Graphic Design & Visual Curation).
Deliverables: Masthead Design and Feature Cover Layout.
The Approach: Executed a high-impact editorial cover that utilizes dramatic portraiture and strong typography harmony. The design focuses on "Cultural Storytelling," ensuring the masthead commands attention while respecting the heritage of the subject.
Tools: Canva Educ (Editorial Layout & Visual Content Curation).
Ready to bridge the gap between organized operations and high-impact branding?
Whether you need a trusted partner to streamline your executive workflows or a creative strategist to professionalize your brand's visual identity, I am ready to deliver. Let’s collaborate to turn your business goals into measurable results.