Step 1: Planned the theme and sketched the typography using Procreate. Researched Islamic-themed voucher references on Pinterest for inspiration.
Step 2: Produced the Chicken Rice Set image for the Ramadan promotion by using the original dish photo, existing food assets, and AI-generated elements to create a new composition.
Step 3: Designed artwork for the QR ordering platform (takeaway and dine-in), as well as for offline, online, and delivery platforms using Adobe Photoshop. The design emphasized green and yellow tones to highlight the Ramadan theme, complemented with key elements such as pelita.
Step 4: Created a menu display video for the outlet’s TV screen using CapCut with support from Adobe Photoshop.
Step 5: Created an animated promotional video for social media using Procreate Dreams and Video Star for keyframe animation, and CapCut for audio and effects. TikTok was used as the first promotional platform.