P&G Creative Project
P&G Creative Project
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This project is complete!
This project was a sophomore assignment to develop the next phase of P&G's #ThankYouMom campaign.
This project was a sophomore assignment to develop the next phase of P&G's #ThankYouMom campaign.
Our team was comprised of all creatives, though I focused on media crossover and our consumer's interaction with the brand.
Our team was comprised of all creatives, though I focused on media crossover and our consumer's interaction with the brand.
Example Instagram ad
Two example ads
App mockup
P&G's original #ThankYouMom campaign was given our next phase called #VisibleMoms. We focused on mother figures rather than the nuclear family notion of one woman doing it all.
P&G's original #ThankYouMom campaign was given our next phase called #VisibleMoms. We focused on mother figures rather than the nuclear family notion of one woman doing it all.
We developed a full presentation with physical models based on our planned campaign. This included a gift basket that our #GiveBack app would send on a child's behalf to their mother figure, whether it be two moms, a single dad, a grandmother, or an older sister.
We developed a full presentation with physical models based on our planned campaign. This included a gift basket that our #GiveBack app would send on a child's behalf to their mother figure, whether it be two moms, a single dad, a grandmother, or an older sister.
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