Popular Science has been demystifying the worlds of science and technology since 1872. We explain the inner workings of the phone in your pocket, explore world-changing innovations, and examine everything from the marvels of deep space to the secret lives of staples like bread. We deliver an engaging, approachable, and inclusive look at emerging technologies and scientific advances. Daily, PopSci unpacks the science behind the top current news stories, dissects the latest technology and digital trends, and helps readers live smarter, safer, and happier through clever DIY projects.
Founded in May 1872 by Edward L. Youmans as Popular Science Monthly, Popular Science began as more of a scientific journal than a magazine, featuring lengthy articles from the likes of Charles Darwin and Louis Pasteur. A change of ownership in the early 1900s, however, led the publication in a new direction, introducing the pithier takes on science and tech news, how tos, and hundreds of rich illustrations we still turn to today.
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The Popular Science Monthly, as the publication was originally called, was founded in May 1872[4] by Edward L. Youmans to disseminate scientific knowledge to the educated layman. Youmans had previously worked as an editor for the weekly Appleton's Journal and persuaded them to publish his new journal. Early issues were mostly reprints of English periodicals. The journal became an outlet for writings and ideas of Charles Darwin, Thomas Henry Huxley, Louis Pasteur, Henry Ward Beecher, Charles Sanders Peirce, William James, Thomas Edison, John Dewey and James McKeen Cattell. William Jay Youmans, Edward's brother, helped found Popular Science Monthly in 1872 and was an editor as well. He became editor-in-chief on Edward's death in 1887.[5] The publisher, D. Appleton & Company, was forced to sell the journal for economic reasons in 1900.[6]
James McKeen Cattell became the editor in 1900 and the publisher in 1901. Cattell had a background in academics and continued publishing articles for educated readers. By 1915, the readership was declining and publishing a science journal was a financial challenge. In a September 1915 editorial, Cattell related these difficulties to his readers and announced that the Popular Science Monthly name had been transferred to the Modern Publishing Company to start a new publication for general audiences. The existing academic journal would continue publishing under the name The Scientific Monthly, retaining existing subscribers.[7] Scientific Monthly was published until 1958 when it was absorbed into Science.[8]
After acquiring the Electrician and Mechanic magazine in 1914, the Modern Publishing Company had merged it with Modern Electrics to become Modern Electrics & Mechanics. Later that year, they merged the publication with Popular Electricity and World's Advance to form Popular Electricity and Modern Mechanics. After further name changes that caused confusion among librarians, the Modern Publishing Company had purchased the Popular Science Monthly name to provide a clear signifier of the publication's focus on popular science.[9]
The October 1915 issue was titled Popular Science Monthly and World's Advance. The volume number (Vol. 87, No. 4) was that of Popular Science but the content was that of World's Advance. The new editor was Waldemar Kaempffert, a former editor of Scientific American.[10][11]
The change in Popular Science Monthly was dramatic. The old version was a scholarly journal that had eight to ten articles in a 100-page issue. There would be ten to twenty photographs or illustrations. The new version had hundreds of short, easy to read articles with hundreds of illustrations. Editor Kaempffert was writing for "the home craftsman and hobbyist who wanted to know something about the world of science." The circulation doubled in the first year.[6]
An annual review of changes to the new model year cars ran in 1940 and 1941, but did not return after the war until 1954. It continued until the mid-1970s when the magazine reverted to publishing the new models over multiple issues as information became available.
From July 1969 to May 1989, the cover and table of contents carried the subtitle, "The What's New Magazine." The cover removed the subtitle the following month and the contents page removed it in February 1990. In 1983, the magazine introduced a new logo using the ITC Avant Garde font, which it used until late 1995. Within the next 11 years, its font changed four times (in 1995, 1997, 2001, and 2002, respectively). In 2009, the magazine used a new font for its logo, which was used until the January 2014 issue.
In 2014, the magazine underwent a major redesign; its February 2014 issue introduced a new logo, and a new format featuring greater use of graphics and imagery, aiming to broaden its content to appeal to wider attention to the environment, science, and technology among a mass audience. The revamp concluded in November 2014 with a redesign of the Popular Science website.[12][13]
In August 2016, Joe Brown was named Popular Science's new editor-in-chief. In September 2018, it was announced that Popular Science would become a quarterly publication.[17] During his tenure, Popular Science diversified its readership base,[18] was nominated for several National Magazine Awards, winning for The Tiny Issue in 2019, and named to AdWeek's Hot List in 2019.[19] Brown stepped down in February 2020.
In March 2020, executive editor Corinne Iozzio was named editor-in-chief.[20] During her tenure, the brand moved from a print to a digital-only publication, produced extensive coverage of the COVID-19 pandemic, celebrated its 150-year anniversary,[21] and relaunched its "Brilliant 10" franchise.[22] Iozzio and her team won a 2022 National Magazine Award for its "Heat" issue.[23] The issue, an in-depth look at the stark realities and ingenuity of a warming world, was the second win in the Single-Topic Issue category but the first in its new digital-only format. In August 2022, after more than a decade at Popular Science and two-and-a-half years leading the brand, Iozzio announced that she would step down as editor-in-chief in October of that year.
On October 6, 2020, the Bonnier Group sold Popular Science and six other special interest magazines, including the well-known titles Popular Photography, Outdoor Life, and Field & Stream, to North Equity LLC.[24] While North Equity is a venture equity firm that primarily invests in digital media brands, David Ritchie, CEO of the Bonnier Corp, said Bonnier believes, "North Equity is best-positioned to continue to invest in and grow these iconic legacy brands."[25][26] In June 2021, North Equity introduced Recurrent Ventures as the new parent company to its digital media portfolio.[27]
From April 27, 2021, the Popular Science publication was changed to a fully digital format and is no longer in physical print.[28] Its digital subscription offering, PopSci+[29] is inclusive of exclusive digital content and the magazine.
Weirdest Thing proved to be the brand's breakout hit. After just one episode, Apple Podcasts included "Weirdest Thing" on their weekly "New & Noteworthy" list, and over the years it has hosted a number of live events.
In early 2010, Bonnier partnered with London-based design firm BERG to create Mag+, a magazine publishing platform for tablets. In April 2010, Popular Science+,[36][37] the first title on the Mag+ platform, launched in the iTunes Store the same day the iPad launched.[38] The app contains all the content in the print version as well as added content and digital-only extras. Bonnier has since launched several more titles on the Mag+ platform, including Popular Photography+ and Transworld Snowboarding+.
On September 24, 2008, Australian publishing company Australian Media Properties (part of the WW Media Group) launched a local version of Popular Science. It is a monthly magazine, like its American counterpart, and uses content from the American version of the magazine as well as local material.[39] Australian Media Properties also launched www.popsci.com.au at the same time, a localised version of the Popular Science website.
In July 2007, Popular Science launched the Popular Science Predictions EXchange (PPX). People were able to place virtual bets on what the next innovations in technology, the environment, and science would be. Bets have included whether Facebook would have an initial public offering by 2008, when a touchscreen iPod would be launched, and whether Dongtan, China's eco-city, would be inhabited by 2010. The PPX shut down in 2009.
Popular Science's Future Of...[40] show premiered on August 10, 2009, on the Science Channel. The show was concerned with the future of technology and science in a particular topic area that varies from week to week. As of December 2009, a new episode was premiering every Monday.[41]
In April 2017, Popular Science was launched in Arabic by United Arab Emirates-based publisher Haykal Media. The magazine is available in print bimonthly, and through a daily updated portal.[47]
Building an audience is important, and the best way to do this is through social media. Users can share short, conversational posts on websites and apps like Twitter, Bluesky and Mastodon, which may require a different tactic from long-form, blog-type posts. 152ee80cbc
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