Joe Trusty is an author, software developer, entrepreneur, and the leading marketing expert in the swimming pool industry today. Owner of Pool Marketing and Editor in Chief of Pool Magazine, Trusty is a pool industry veteran with a wealth of knowledge and experience pertaining to technology and digital marketing.

Prior to starting his own marketing agency and advertising network, Trusty was Director of IT for Premier Pools & Spas franchise, one of the largest pool builder franchises in the world.

Trusty is a veteran marketing expert who has worked in Silicon Valley and Silicon Alley on both coasts. A native New Yorker, Trusty has worked for such well known companies as Monster.com, Oppenheimer, and MerchantCircle.com

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