Week 11

Agenda 4/3

Content Analysis

1. What is the value of content/text analysis?
2. How can we treat content/words as data?
3. What are the procedures for analyzing content data?
4. Why does intercoder reliability matter?
5. Coding practice: Political Ad Coding Scheme

Agenda 4/5

1. Finish Content analysis
2. Text analysis methods: Computational Approaches
   1. Computer-assisted methods
   2. Computer-estimated methods
      1. My work

11:30 DEADLINE TO SUBMIT PEER REVIEW FOR C&M PAPER!!!!!!!!!!!