The global point-of-use water treatment systems market size was valued at USD 24.32 billion in 2024. The market is projected to grow from USD 26.37 billion in 2025 to USD 46.35 billion by 2032, exhibiting a CAGR of 8.4% during the forecast period. Fortune Business Insights™ publishes this information in a report titled, "Point of Use Water Treatment Systems Market, 2025-2032". As per the report, the market is expected to grow during the projected period due to increasing awareness regarding water-borne diseases.
Point-of-Use (POU) water treatment systems are installed in both residential and non-residential settings where water is directly consumed or used. Typically mounted at a single water outlet such as under kitchen counters, bathroom showers, these systems handle smaller volumes of water, making them ideal for the final stage of purification in homes or light commercial buildings. When combined with point-of-entry systems, they provide comprehensive treatment, ranging from contaminant removal to water softening.
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Segments:
Countertop Filters to Lead Market Due to High Demand
By product type, the market is divided into under the counter filters, countertop filters, pitcher filters, faucet-mounted filters, and others. Countertop filters are expected to lead the global market due to their increasing plumbing sector demand.
RO Filter Segment to Dominate Market Due to its Excellent Features
Based on category, the market is classified into RO filters, UV filters, gravity filters, and others. RO filters segment is anticipated to dominate the market due to its excellent features and feasibility.
Residential Segment to Be the Fastest-Growing Application
On the basis of application, the market is bifurcated into residential and light commercial. The residential segment holds the highest market share due to increasing adoption of these point of use water treatment systems in residential projects.
Geographically, the market share is segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.
Drivers & Restraints:
Rising Adoption of Smart Water Treatment Systems to Augment Growth
The market is expected to grow significantly during the forecast period due to increasing awareness regarding water-borne diseases. The rising demand for smart water treatment systems is anticipated to drive the market in the coming years. Also, various environmental campaigns conducted by governments and social workers are projected to bolster the global point of use water treatment systems market growth.
Regional Insights:
Asia Pacific Holds Highest Market Share Due to Rapid Urbanization
Asia Pacific dominates the global point of use water treatment systems market share due to rapid urbanization and growth opportunities in the region. The regional market stood at USD 7.71 billion in 2021.
Europe is the second-largest contributor to the global market. The regional market growth is attributed to the increasing adoption of water treatment systems in the household sector. Furthermore, the rising adoption of recent technologies is expected to fuel the regional market growth.
Competitive Landscape:
New Product Launch Allow Companies to Enhance their Product Portfolio
The leading market players focus on forming strategic alliances and partnerships with supporting organizations. Also, the companies adopt recent technologies to introduce new product ranges and enhance their product portfolio.
Key Industry Development:
February 2023: GE Appliances announced plans to establish a new distribution center in Greenville County as part of its strategy to expand operations in South Carolina. The facility is expected to support the company’s growing business.
July 2022: Brita GmbH adopted eco-friendly Styrenics options—Terluran ECO, Styrolution PS ECO, and NAS ECO—for its water filter jugs, aiming to significantly reduce carbon emissions.
List of Key Players Profiled in the Report:
O. Smith Corporation (U.S.)
Brita LP (U.S.)
Pentair PLC (U.S.)
Culligan International Company (U.S.)
Unilever PLC (U.K.)
Panasonic Corporation (Japan)
LG Electronics (South Korea)
Helen of Troy Limited (U.S.)
Best Water Technology Group (Austria)
Kent RO Systems Ltd. (India)
Coway Co. Ltd. (South Korea)
Katadyn Group (Switzerland)
Eureka Forbes Ltd. (India)
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