The quality of your customer data relies on the accuracy of addresses you capture from your customers. As the information deteriorates over time from keystroke errors, customers moving or ZIP(tm) code changes, it becomes difficult to ensure that your physical and digital communications reach the right people. Address verification software helps you maintain data integrity by checking addresses against a database.
Most address validation systems perform basic validity checks by comparing an inputted address against an official civil address file to confirm that the address exists and is deliverable. More comprehensive address verification systems may also utilize geocoding capabilities to confirm that the address falls within a given range or area. Additionally, some address verification systems may include fuzzy matching technology to correct misspellings and other common data entry errors.
Xverify’s Postal Certified Address Engine utilizes authoritative data from CASS (USPS), SERP (Canada Post) and PAF (Royal Mail) to verify addresses, correct formatting and standardize abbreviations. This helps you minimize mail returns and inaccurately delivered packages.
Depending on your specific business needs, you may choose to integrate address validation into a variety of different types of software programs including CRMs, web forms and payment gateways. This can help you ensure that the addresses customers enter during checkout or registration are correct, reducing costs associated with undelivered packages and improving the overall customer experience by eliminating unnecessary delays in shipping. In addition, many address validation systems are able to check for duplicate records in your customer database, helping you reduce duplicate payments and billing expenses.