With the use of electricity on the rise, by 1920s, 60% of American homes and most cities had electricity, and this number continued to rise as the years passed by. To cater to the American people's desires and needs businesses began to create new products that used electricity, these new products included stoves,  refrigerators, vacuum cleaners and radios. These electric appliances began to grow in popularity as it made household work easier and gave many Americans more free time. To add to the demand of these products businesses began to use newspapers and magazines to advertise their goods. As the radio became more common, businesses created a new way to advertise called a commercial announcement, or a commercial. As these products became the desire of many people, they tried a new way of paying for them even if they could not afford to pay the initial amount. The system they used was called installment buying, in this new way of paying, consumers promised to pay small, regular amounts of money over a period of time to cover the cost of the product. With the production of cars improving to become cheaper and efficient, many consumers began to buy these automobiles, with the rise of the automobiles' demand, more and more industries began to benefit from this increased productivity of cars. In addition to this, the Suburbs began to grow as more people owned cars, since many owned their own mode of transportation they could live farther away from their jobs yet still commute to them in a fast and efficient way.      

Due to mainly the booming economy and the thriving automobile industry many other companies and businesses finally got the opportunity to flourish and take full benefits of the changing economy. Some examples of this would be the steel, rubber, and glass industries as they supplied materials used in cars which was again an already booming industry. In addition to this, thousands of people were hired to help build new highways and along with this businesses such as gas stations and restaurants were built along these new roads to attract the many car owners that would be traveling these routes. However, every industry did not necessarily benefit form these changes to the economy and the growing of these industries. During WWI, the government invested a lot of money into the agriculture industry to support their troops by providing them sufficient amounts of food that came from farms. However, after the war the demand for the crops significantly reduced, European farmers began to grow their own food rather than buying it from America resulting in a significant loss of profits for many farms. Since here was less demand for these crops the prices for them fell meaning Farmers made less profits, due to the reduced amounts of money they made many of them were not able to keep their farms. Other industries also did not benefit from these changing situations, new trucks took business away from railroads, coal miners lost jobs since electricity replaced coal as a power source, and textile factories also shut down because people were buying fewer cotton clothes, since they preferred the newer, synthetic materials instead. Therefore, even though many industries and businesses reaped the benefits of this changing and booming economy many other industries lost their jobs and profits due to these changes.