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YouTube is the second largest search engine, with over 2 billion users per month -- so it's an undeniably powerful channel for your marketing efforts.

However, if you don't use YouTube for your current marketing strategy, you're not alone. In fact, businesses choose Facebook as a channel over YouTube, even for video content.

In 2018, the HubSpot Academy team didn't take advantage of YouTube, either. But in the latter half of the year, the team feared the major losses in traffic they could face if they didn't hop on board -- so they implemented a strategy that enabled them to grow YouTube subscribers by 25% in just two months. Because YouTube is a search engine, part of that strategy relied on optimizing the videos to increase the chances of discoverability.

One of the most important tactics for optimizing your YouTube channel is writing descriptive YouTube descriptions.