Zaria Parvez is Duolingo’s Global Social Media Manager. She leads social strategy, community management, and creator partnerships across all major social platforms. Most notably, she spearheaded the development of Duolingo’s world renowned TikTok account. As a direct result of Zaria's work on Duolingo's TikTok strategy and execution, the now-famous TikTok channel grew from 50K followers in September 2021 to 14.3M followers today and was recently recognized as one of AdAge’s Top 5 Brand TikTok accounts. The Duolingo TikTok has hundreds viral videos (view counts of 1M or higher) due to Zaria’s creativity. More broadly, Zaria is a role model for a new, diverse class of Gen Z social media talent and has proven what's possible when given creative freedom and trust in the work she does. Since her time at Duolingo, Zaria has been named AdAge Social Marketer of the Year 2021, Adweek Creative 100 and Forbes 30 under 30. 

(Text adapted from her TEDx bio. Header image by Zaria Parvez)