The logo is designed as a synopsis of the principles of The Platonic Academy London. The central figure is a sketch of The Westmacott Athlete, a Roman marble copy of a Greek bronze original, sometimes exhibited at The British Museum in London. This sculpture is an ephebe, which symbolises beauty — both physical beauty and moral beauty, together — given his down-turned head, poised to be crowned with laurels yet bowed with modesty. The actual artifact is missing its right arm; however, here the unfinished is finished with the pointing hand of Plato from Raphael's The School of Athens (pictured above) in a position hypothesised to be similar to that of the original. In designing it in this way, the Academy has refinished or completed an otherwise incomplete stimulus, an act that is central to so much of the world's great art. In this completion, the figure points to his brain to signify the field of the frontal cortex which corresponds with all experiences of beauty — whether physical or moral, visual or musical, imaginative or cognitive — thus emulating our noble endeavour. The figure is encircled by the Academy's motto, translated here as "So that in the end one comes to know the very essence of beauty" from Plato's Symposium (211c), with his vision fixed upon the Greek term "kalón" meaning "beauty" — both physical beauty and moral beauty, together — to signify the fixity of our own vision within the Academy. And finally, the logo is circular to signify the circle as an aesthetic universal, for which there is evidence of having been conserved across civilisation and evolution, human and otherwise.