1. Know who uses Pinterest

A good appreciation of Pinterest’s user base will help when it comes to crafting content for your profile.

Here are a few stats to start with:

• The majority of Pinterest users are women. Only 30% of its users are men, but that figure is growing.

• Pinterest reaches 83% of women aged 25-54 in the U.S. That’s more than Instagram, Snapchat, and Twitter.

• Millennials are Pinterest’s most active age group. One in two U.S. millennials visit Pinterest every month.

• Almost half of Pinterest users live in the United States.

Find more details and secrets to grow fast!

Content from: blog.hootsuite.com By: Katie Sehl

2. Engage with what’s popular

Take a look at what’s already performing well on Pinterest by browsing the Popular feed. Take notes, evaluate commonalities, and consider how you could apply these ideas to your own content.

When you come across compelling content, consider re-Pinning to one of your boards, following the user, or writing a thoughtful comment. All of these actions will increase your brand’s exposure on Pinterest.

But don’t overdo it. Too many comments may be flagged as spam. Instead, focus on writing a few sincere comments that go beyond one- or two-word remarks like “Cool!” or “That’s awesome.”

Find more details and secrets to grow!

Content by: blog.hootsuite.com By: Katie Sehl

3. Join relevant group boards

Search for the top Pinterest boards in your company’s categories and ask to join and contribute. In some cases the board administrator will include instructions on how to join the group’s description. If not, contact the board owner directly by email. You can usually find them by looking for the first person listed under the board’s followers.

Find more details and secrets to grow fast!

Content from: blog.hootsuite.com By: Katie Sehl

4. Post fresh and original content

Pinterest favors originality. Pinners use the site to look for new ideas, inspiration, and products, so make sure your own Pins are super fresh.

Skip standard stock photos and clichés. Instead, Pinterest recommends that you “highlight any elements of novelty or newness to get people excited about your ideas.”

Find more details and secrets to grow fast!

Content from: blog.hootsuite.com By: Katie Sehl

5. Stand out with beautiful visuals

According to Pinterest, the best performing pins have three things in common: They’re beautiful, interesting, and actionable. In that order.

Pinterest is first and foremost a visual platform, so make sure you use eye-catching images.

Here are a few Pinterest picture pointers:

• Use high-resolution and high quality images.

• Use lifestyle images, which tend to be more alluring than standard product shots, according to Pinterest.

• Avoid images that are too busy.

• Favour vertically-oriented photos over horizontal ones. A whopping 85% of users search Pinterest on mobile, which means vertical images have much higher impact.

• Don’t make images too long, or they’ll be cut off. The ideal aspect ratio is 2:3 (600px wide x 900px high).

Find more details and secrets to grow fast!

Content from: blog.hootsuite.com By: Katie Sehl

6. Include detailed descriptions

Your beautiful image may have captured attention, but to keep that attention you also need a stimulating caption. Go beyond short, single-sentence descriptions and provide information that would compel users to take a deeper interest in your brand.

Remember, the most effective Pin descriptions are interesting.

Find more details and secrets to grow fast!

Content from: blog.hootsuite.com By: Katie Sehl

7. Add relevant keywords and hashtags

Pinterest is essentially a search engine, so your content should be optimized for discoverability. Make sure your descriptions are keyword-rich and include relevant hashtags so that you appear in relevant searches.

How to find the right keywords and hashtags:

• Use guided search. Start by putting a few keywords in Pinterest’s search bar, and take note of the automatic suggestion.

• Note the key word bubbles that appear in the search results header.

• Look at the hashtag suggestions and usage stats as you add hashtags to your Pin descriptions.

Find more details and secrets to grow fast!

Content from: blog.hootsuite.com By: Katie Sehl

8. Name Pinterest boards thoughtfully

Boards can also be optimized for search. Make sure your board names are specific and accurately describe their contents. Use appropriate keywords in the board name and description, and add relevant hashtags to the description, too. If you’re not sure which category to put your board in, look through the categories to see where yours fits in best.

Find more details and secrets to grow fast!

Content from: blog.hootsuite.com By: Katie Sehl

9. Organize with board Sections

Pinterest recently added Sections to help organize boards. For example, if you have an expansive board category like Home Décor, you can now create separate sections for each room.

Doing this can add credibility to your brand and make it easier for prospective followers to navigate your content. Again, be descriptive and use keyword-rich language for your sections. Here’s an example called Seasonal Eatings, and another called Tokyo.

Find more details and secrets to grow fast!

Content from: blog.hootsuite.com By: Katie Sehl