PUBLICATIONS
P. Indhumathi and Dr. K. Udayakumar (2022) "A Study on Advertisement impact and consumer satisfaction towards television with special reference to vellore city" Journal of Oriental institute, April 2022
P. Indhumathi and Dr. K. Udayakumar (2021) "Research Study on the influence of Online media Advertisements in Vellore City" in GIS Science Journal, UGC-Care Approved Group II journal, Volume 8, Issue 7, ISSN No 1869-9391, July 2021.
P. Indhumathi and Dr. K. Udayakumar (2019) “Sustainability of Print Media in spite of Digital Technology Advancement in special reference to Newspapers at Vellore District” in Suraj Punj Journal for multi-disciplinary research, Vol. No. 9, Issue No.5, ISSN: 2394-2886, Impact Factor: 6.1, May 2019.
P. Indhumathi and Dr. K. Udhayakumar(2019) “Students attitude towards preferring print newspapers in Vellore City” in Suraj Punj Journal for multi-disciplinary research, Vol. No. 9, Issue No.1, ISSN: 2394-2886, Impact Factor: 6.1, January 2019.
P. Indhumathi (2017) “Women Empowerment and Entrepreneurship through Self Help Groups - A Conceptual framework” in Asian Journal of Management Science and Economics, Vol. No.2, Issue No.3, ISSN: 2413-0591, Impact Factor: 5.18, November 2017.
P. Indhumathi(2016)“A Study on Customer Satisfaction towards service quality in Banking Sector (with special reference to ICICI bank, Vellore)” in Bonfring International Journal of Industrial Engineering and Management Science, Vol. No.6, Pg.52, ISSN: 2250-1096, February 2016.
P. Indhumathi(2016) “A Study of Green Banking trends in India” in International Journal of Science, Technology and Humanities, Vol. No.1, Issue No.1, Pg.598, ISSN:2394-7209, E-ISSN: 2394-7217, January 2016.
P.Indhumathi(2015) “A Study on Customer attitude towards Online Advertisement (with special reference to Vellore City)” in International Journal of Scientific Research, Vol. No.4, Issue No.11, Pg.30 , ISSN: 2277-8179, Impact Factor: 3.2416, November 2015.
P. Indhumathi(2015)“A Study of Digitalisation services creates convenience to customers at Banking Sector in Vellore city” in International Journal of Business Intelligence and Innovations, Vol. No.1, Issue No.1, Pg. 69, ISSN: 2348-4705, October 2015.
P. Indhumathi(2015) “A Study on Consumer buying behavior towards samsung mobiles in Vellore city” in International Journal of Research and Business Innovation, Vol. No.3 Issue No.1, Pg. 6, ISSN: 2321-5615, Impact Factor: 1.53, January 2015.
P. Indhumathi(2014) “A Study on Stress Management Techniques of Employees in selected Leather Industries at Ambur, Vellore district” in International Journal of Functional Management, Vol. No.2, Issue No.3, Pg. 5, ISSN: 2319-1406, June 2014.