Reciprocity
“As promised, here’s the grant tracker; can you take a quick review?”
“I left notes on your draft” — “PDF annotated; sign in to view.”
Consistency
“You selected direct deposit; re-enter account to stay consistent.”
“Reminder: you opted for e-billing” — “Verify card to keep settings.”
Social Proof
“87% of your lab finished verification” — “Join them here.”
“Top journals now use our portal” — “Editors log in below.”
Authority
“IT Security—mandatory reset” — “Reset SSO within 12h.”
“Dean’s office memo” — “Acknowledge policy via form.”
Liking
“Alumni admirer here” — “Can I share this ‘opportunity’ link?”
“Great paper! Template to cite you” — “Download citation kit.”
Scarcity
“Last 10 scholarship slots” — “Apply before 5pm.”
“Invoice dispute window closes today” — “Confirm details now.”