Insights Through Data and Behavior

I am currently a senior lecturer (associate professor) in Marketing at the University of Sussex Business School. I was an MRC fellow at the Bennett Institute for Applied Data Science at the University of Oxford and a predoctoral fellow at Stanford University. I hold a Ph.D. in Consumer Behavior and Quantitative Methods from the University of Wisconsin-Madison. My research interests are in judgment and decision-making as well as in applied statistical modeling. Some of my previous publications received broad media attention and were covered by the Telegraph, Daily Mail, Sun, Mirror, Express, Cosmopolitan, and Sky News. My research agenda covers topics in behavioral finance, experimental economics, Bayesian inference, and quasi-experimental modeling for electronic health records.

Thinking about investing on your own? Read my latest paper in the Journal of Consumer Research.

Wondering how Amazon's decision to ban Visa credit cards will affect British consumers? Watch my short interview on the Great British Breakfast.