About Me

Hi! I'm Phuong. I'm a Senior Data Analyst currently based in Ho Chi Minh City, Vietnam.

I am passionate about leveraging analytics to unlock growth opportunities and optimize product performance, ensuring that data serves as the backbone of decision-making processes.

I am driven by curiosity and a passion for turning data into actionable insights. Whether it's addressing business challenges or diving deep into personal projects, I’m always eager to learn and grow.

In my current role, I focus on user segmentation, A/B testing, and user behavior analysis. I take pride in leveraging data to propose and test new initiatives, with a proven track record in optimizing costs, enhancing user growth and retention, and boosting revenue.