SEO TUTORIAL FOR BEGINNERS

Search Engine Optimization or SEO is the method of growing organic traffic on the Search Engine Results Page ( SERP). It is also known as organic search or listings. For all the keywords, you need to apply SEO to increase your rank if you want to rank number one.

Suppose you started a blog for ice cream recipes, but in the organic search results, your website does not rank high. There are many reasons why it can occur:

• Better content for your competitors

• Weak keywords you use

• You use bad link building practices

• Your load time for the webpage is slow

• Your website has no good user experience,

• Your website is incorrectly de-indexed

Types of SEO

• On-page SEO

• Off-page SEO

• Search volume

• Competition

• Relevancy

You need to understand how search engines perform in order to rank high on the SERP. In this article, you will learn about how websites are listed by Google, the various types of SEO, and different SEO techniques that you can use to improve your ranking.

If you want to rank for a specific keyword on Google, you need to apply SEO. There are two methods for this:

On-page SEO

On-page SEO is the process by which website elements are optimised. There are some variables when you do this that you need to take into account. All these elements are something that, as an end-user, you can manage. The on-page SEO elements are:

Keyword Research

The first thing you need to do before you do something about your website is understand what keywords you want to be ranked for. You need to do keyword research to do this. You choose the primary and secondary keywords around which you create meta tags and content in this process.

For keyword research, the primary components are:

Title Tag

The title tag is the header title element that displays the summary of the content of your website on the results page of the search engine. It also influences click-through rates and is the most significant on-page SEO factor. The first 50–60 characters of the title tag are displayed by search engines.

Meta Description

A meta description is a short description that summarizes a webpage 's content. They are also shown on the results of the search engine page. A meta description gives users more knowledge of what your webpage is about in comparison to the title tag. Meta description affects click-through rates as well.

This SEO Tutorial is made for absolute beginners who want to make carrier in Digital marketing that is a big scope in the present and future also.