Over the past year or two in digital marketing, we have witnessed new technologies, strong reactions on social media and influencer marketing, which has grown from its earliest days as a sustainable and powerful marketing channel. According to SEO Word the process of content marketing for 2022 and after that?
Digital marketing forecasts for 2022
There are three major trends in the digital marketing industry that I think everyone will talk about.
The first is the resurgence of content marketing as the first thing businesses do in marketing. Before the epidemic, startup founders and b2b marketers first considered buying social media ads to grow their business. Now, they’ve doubled down on content marketing. Why? Because Google told us that content marketing is the best way to rank for a buyer search. Research by the Content Marketing Institute states that more than two-thirds of marketers will increase their content marketing budget by 2022.
The second trend is the content bug generated by artificial intelligence. We will begin to understand the opportunity of an AI -based content marketing strategy . If 60 to 70 percent of the content we create is unused, artificial intelligence will force us to reconsider what we create and why. They use artificial content to produce bogus content (sports scores and highlights, or criminal reports). Generate the need for rankings to search for or respond to technical or professional requirements of intellectual leadership. But this future may not be far off.
Marketing forecasts for 2022
The third major trend is employee activation. AI will tell us what to create, but our best storytellers are our current employees from all over the business. Every company needs a content production and SEO strategy to activate these employees both as creators and as the most effective distribution channel for sharing that content. This is what I like to call the AI paradox: any The more bots tell us what to do, the more we will need our in-house experts to create and share that content.
There are a few things we are quite clear about. Content marketing is definitely not going to work out for a while. But what other digital marketing trends might we see around 2022?
Everything with sound
Smart speakers and “assistants” have been around for a while, but they really started in 2017 and 2018, as people lost the ability to talk on their phones and a wide range of new consumer devices like Amazon Alexa and Google Home. There is no reason to stop the growth of the mobile trend, and this handsfree technology will become the standard way that users choose to interact with their devices. It is estimated that more than half of the searches are done by voice search. With this growth in smart devices equipped with voice search, Provide more marketing opportunities for people who have them. Amazon already saw this opportunity when it began offering cheaper Kindle devices in exchange for marketing communications. Alexa targeted ads are now at the forefront and other devices will surely follow.
Artificial intelligence-based marketing and support technology
Artificial intelligence has long expanded what may be in the world of digital marketing, but over the next few years we will see exponential leaps in the ability of this technology. Chatbots will become a standard of customer service, and with the increasing sophistication of machine learning algorithms capable of mimicking humans with almost terrifying accuracy, they will increasingly replace live agents. Marketing is becoming a conversation and There is more personalization and chatbots allow you to use this process without putting extra pressure on your manpower and resources. Artificial intelligence is also used in advertising. While Google has not yet reached the level of human creativity, Google is currently running ads using artificial intelligence to optimize campaigns by identifying the best ad designs and copying and auto-adjusting based on user interaction.
The future of social media
You might think social media is ubiquitous now, but it still has room to grow. While the future of social media may change, the growth of these platforms will not slow down any time soon. Social media will continue to be present in every area of our lives and will truly integrate with online and offline services. In one episode of Netflix’s dystopian series, Black Mirror, social media has been taken off the screen and into the real world as people rank their interactions with others and get better housing, jobs, and social status based on their overall ranking. they do.
Science Fiction? Maybe now, but the future is probably not far off. Most of the apps on your phone probably already share data with your social media networks, and it is now common for employers and employees to check social media profiles before interviewing. What does this mean for marketers? A deeper understanding of each customer as an individual and an opportunity to deliver highly targeted offers and services as the artificial intelligence algorithms used in social media become increasingly complex.
The advent of micro-influencer marketing
Influencer marketing has grown exponentially in recent years, and top influencers on platforms such as Instagram and YouTube have attracted millions of followers and earned six-digit revenue from their dealings with brands. However, influencer marketing is still in its infancy. Which offers a great return on investment compared to more traditional advertising channels, there are some issues that need to be addressed. Fake followers are now a problem that is still being solved, and there have been significant cases Brand / influencer relationships have backfired. Big-name influencers also lose power by gaining more and more sponsored posts, reducing the credibility and effectiveness of their recommendations. Since customers continue to value individual advice rather than marketing it, it makes sense to invest more in “micro-influencers” – those social media users who have far fewer but dedicated followers and can deliver real-world marketing messages to audiences. Offer trust.
Micro Influencer | What is a Micro Influencer?
We define “micro-influencers” as everyday people with the right followers. They have more than 3,000 followers on their Instagram, Facebook or Twitter, which usually revolve around a particular interest or position. It can be almost anything – from animals to cars, beauty to business, fashion to fitness, technology and even SEO to travel, and everything in between.
They are communicative, real and reliable – three things that are very useful in marketing. Launching an effective campaign is actually word-of-mouth marketing on an unprecedented scale.
If a micro-influencer starts doing sponsored posts, will it sell?
Being a micro-influencer is not for sale at all. These micro-influencers influence every day whether there is a payment or not. Almost everything they post has a brand name that simply puts them in that brand, gaining awareness and trust in the brand. It is good for the public to appear unknowingly in many posts. And influencers, on the other hand, because they are generally experts in their field, have their favorite brands that they use and recommend because they really like them and believe in them and feel them. Their audience also needs to know about them.
Why should brands consider micro-influencers over other forms of digital marketing?
Block ads
25% of desktop users and 15% of mobile users use ad-blocking software, which is a big blow to all investment brands that are placed in display ads.
the trust
Studies have shown that 92% of consumers trust other people’s advice more than brand content, even if they are strangers. Micro influencers are not only real people, but also thought leaders in a chosen field.
Love
We make sure that influencers advertise the products they already like. How? We avoid submitting “sample” products for use in our content. So in order for them to be able to submit content, they must already have the product or go out and buy it. For example, consider the Nutella campaign below. It turns out that many influencers love “tell”, which meant that collections of great and compelling content would reach our feeds in a matter of days: In doing so, Nutella would love (and spread hazelnuts) much better than any other form. Another broadcast digital communications. Why? Because it was all really real.
Why should brands consider micro-influencers over other forms of digital marketing?
Price:
Suppose you have a quarterly budget for an influencer campaign. You can go for a big celebrity with more than 500,000 followers and get 1 post that has a relatively good performance. Or you can go for 10-20 influencers at the same price. So expand your network, gain more access by better interacting with a wider audience.
Where can I find influencers?
Brands interested in finding micro-influencers have two options:
1. Spend a few days navigating your Insta or FB. Browse the list of weird long and specific hashtags of that data person who always roams the dark corners of the office, send a message to anyone who seems relatively close to your audience.
Or
Brands can go to TargetedWebTraffic.com, create a campaign, identify your target audience, and let influencers reach out to you. All this within a few minutes, no heartbreak involved.
Last line…
Whether you are an avid influencer, brand manager or something in between, SEO Word is here to help you. As we see it, the relationship between the customer and SEO and the brand should not be a “we are against them” scenario in advertising.
Sometimes it seems that brands are trying to “overtake” their customers, and customers are automatically suspicious of anything that says “you… feel good then you
In fact, we should all work together – that’s better. TRIBE is all about connecting loving customers with their favorite brands, and you will not believe how beautiful it is when we create something amazing together.
If you have other questions, check out our comprehensive brand FAQ here. Otherwise, go to the campaign builder below to see how everything goes.
The power of influencers is measured not by the number of followers they are proud of, but by their personal relationships with each follower.
Augmented reality is becoming more common
Remember the 2016 Pokémon Go frenzy? This mobile game was not only a great example of how to use augmented reality in video games, but also a marketing opportunity, as businesses had a chance to sell to customers who were trying to get one or two Pokémon on their doorstep. Not a fun trick for gamers. More and more it is used as a tool for brands to reach customers. Ikea now offers a virtual reality catalog where you can place pieces of furniture in your home, and fashion brands have begun to use augmented reality to allow their customers to wear clothes virtually in comfort. Expect more brands to use augmented reality, and this technology will gradually become a more common occurrence with more serious marketing goals instead of an attractive one.
Video overtaking from all other digital channels
Smart marketers have been realizing the power of online video for years – in 2015. The Washington Post predicts that video will make up about 80 percent of all online content by 2020. We haven’t gotten that far yet, but video is already emerging as a powerful medium, and especially over the past year. We’ve been impressive in live video streaming. Video marketing can be incredibly effective at boosting engagement, and consumer appetite for video shows no sign of declining – YouTube is now ahead of Facebook as the second most visited site (naturally Google’s number one. By combining live video and augmented reality, exciting things are possible and creative videos become creative.
Return to basics by activating staff
Sure, all of these advances in technology are exciting, but we must not overlook the basics that make a great marketing strategy and a great company. Employee activation enables your organization to act as an ambassador for your brand. And make the most of sales and conversions in a real and credible way that can be more effective than any advertising campaign.
Referring to the micro-influencer marketing process, when your employees are involved, they themselves act as a micro-influencer for your company. If you succeed in hiring people who align with your brand values and help motivate them to grow what you want to achieve, they will act as your most committed motivators.
As our reliance on technology increases, more and more organizations are realizing that they need to be “more humane” and need to activate the power of organic storytelling and employee sharing – this is the “artificial intelligence paradox” that we are learning to stand by. Cars in this new and courageous world of opportunities.
Where do you think marketing is going?
Let me know in the comments below, share your thoughts on here network.