I'm not pondering something deep, like the impact of AI on the creative industry. This is just one of those professional headshots I got when the email went out about the chance to get an updated headshot. It was the best of a bad bunch. And that is no reflection on the photography skills of my mate Mike Braid. In all the other shots, I attempted a casual smile, and that didn't end well. 

Over the past 30 years, a lot of my thinking time has been dedicated to ideas for ads, campaigns, platforms, and strategies to help products and brands. I've seen the power of a good idea capture people's hearts, change behaviour and act as an economic multiplier. I have run creative departments and led and won pitches for major clients in New Zealand and the UAE for multinational agencies and my own small shop. This site has some of the work I'm most proud of. If you need some ideas, ads, help with strategy, a pitch, or your creative department, I'm always keen to talk. Cheers. 

Peter Vegas          +64 226802403        p.vegas68@gmail.com