The UK supermarket industry is a highly competitive and dynamic sector that plays a central role in the country's economy and daily life. With a market dominated by major players such as Tesco, Sainsbury’s, Asda, and Morrisons, the industry is constantly evolving in response to changes in consumer behavior, technological advancements, and regulatory pressures. A PESTLE analysis—examining Political, Economic, Social, Technological, Legal, and Environmental factors—provides a comprehensive overview of the external macro-environmental influences shaping the strategic decisions and performance of UK supermarkets. This analysis helps to identify the key challenges and opportunities facing the industry in a rapidly changing landscape.

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