Drop Shadow Services

Photos that bring your products to life are essential to generating sales and impressing clients. Today’s consumers are getting smarter and demanding higher-quality experiences — and that includes product photography. Add depth to your product and your photo and make it more visually appealing to your customers.

Shadows can make both DIY and professionally shot product photos look even better. Plus, it enables to create a visual effect that might not always be achievable through photography. Be it drop shadow, natural shadow, floating shadow, cast shadow or reflection shadow, we meticulously fulfill your order by hand.

You receive professionally edited, realistic-looking photos that bring products to life.

Types of shadow effect

Drop shadow: Drop shadow makes the object look as though it is slightly raised above the background, almost floating. Sometimes, this also gives the object a faint glow. This technique is often used by ecommerce retailers to display online product photos.

Natural shadow: Natural shadow is when an image is edited to create the visual effect that the object has cast a shadow on the background. The photo editor can choose where the imaginative light is coming from and cast the shadow accordingly. This makes the object appear to be sitting on a surface.

Existing shadow or cast shadow: Sometimes, you’ll have a photo that has natural shadows in it, but you need to edit it and create a different background. In these cases, you can preserve the naturally occurring shadow with the correct levels of opacity and transparency. In some instances, you’ll need to recreate the original shadow by hand.

Floating shadow and reflections: Floating shadow and floating reflections are another type of shadow effect. This is used when you want to create a shadow for an object that isn’t on solid ground or appears to be floating in space, or when you have a shadow cast over a hole (like a swimming pool or bowl of soup). This commonly used on ecommerce product photos, along with a white background. It’s important to do this well, because floating shadows and reflections can look unnatural and obviously edited when done poorly.

When to use shadow effect

• To add depth and texture to an otherwise flat image
• When you need to distinguish the product from a background, such as a white dress on a white background, drop shadow is a viable solution
• Creating a consistent, uniform look to your product photos for your online store, catalog or other materials
• Make the product look realistic and natural
• Retain existing shadows with a new background
• If you want to add character and context to a product photo