Personalized Nutrition Industry Size, Share, and Growth Forecast Through 2032

Increasing disposable income, rising expenditure on health and wellness products, and a heightened awareness of condition-specific nutrition are fueling market growth. Moreover, new entrants, product innovations, and strategic mergers and acquisitions are expected to further stimulate expansion throughout the forecast period.

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Market Segmentation

The personalized supplements market is segmented by form, application, product type, end user, and distribution channel. Capsules currently dominate the market due to their convenience, portability, and cost-effectiveness. In terms of application, standard supplements hold the leading share, driven by rising consumer interest in products that boost energy, immunity, and cognitive health. By product type, the active measurement method segment leads the market, offering greater precision and reliability in assessing individual nutritional requirements, which appeals strongly to health-conscious consumers. Among end users, adults form the largest segment, reflecting increasing awareness of health and wellness and a growing focus on personalized fitness solutions. Regarding distribution channels, the market encompasses wellness and fitness centers, direct-to-consumer platforms, hospitals, and others, with wellness and fitness centers expected to experience the fastest growth due to endorsements from fitness experts and their growing appeal among young, health-oriented consumers.

Geographical Overview

The global personalized nutrition market is analyzed across North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Report Highlights

This report provides a comprehensive analysis of the personalized nutrition industry, covering segmentation by form, product type, application, end-user, distribution channel, and region. It also examines the competitive environment, key strategic developments, and emerging market opportunities influencing overall growth.

Market Drivers and Challenges

Government Support Driving Industry Growth

Government initiatives are expected to play a vital role in stimulating market development. Financial incentives for startups and pilot programs are creating new business opportunities. For instance, in July 2021, South Korea’s Ministry of Food and Drug Safety launched the Sandbox Project to promote innovative retail models for personalized nutrition products.

Regulatory Uncertainty as a Barrier

Despite the positive momentum, the absence of standardized regulatory frameworks may hinder market expansion by creating inconsistencies in product approval and compliance processes.

Regional Insights

North America – Leading Through Investment and Technological Advancement
North America continues to dominate the market, supported by strong R&D investments, a robust supplement manufacturing base, and frequent product innovations. In 2023, the regional market reached a valuation of USD 4.25 billion.

Asia Pacific – Fastest-Growing Regional Market
The Asia Pacific region is expected to record the highest growth rate over the forecast period, driven by rising health consciousness, increasing disposable incomes, and growing adoption of wellness-oriented lifestyles. The emergence of innovative startups across countries like Japan, China, and India further enhances regional prospects.

Competitive Landscape

The global personalized nutrition market is moderately competitive, featuring both established corporations and emerging firms. Leading companies are focusing on innovation, product diversification, partnerships, and geographic expansion to strengthen their market presence and attract a broader consumer base.

Key Companies Profiled:

• Amway (U.S.)

• Herbalife International of America, Inc. (U.S.)

• DSM SE (Netherlands)

• Metagenics (U.S.)

• Nestlé Health Science (Switzerland)

• Viome Life Sciences, Inc. (U.S.)

• Bayer AG (Germany)

• Harbin Pharmaceutical Group Co., Ltd. (GNC Holdings Inc.) (U.S.)

• DNAFit (U.K.)

• Zoe Nutrition Private Limited (India)

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Recent Industry Development

• November 2022: Viome Life Sciences, Inc. acquired Naring Health, along with its subsidiaries Foodome and DiscernDX, strengthening its technological capabilities and expanding its portfolio in personalized nutrition solutions.