Personalized Nutrition Industry Size, Share, and Growth Forecast to 2032

The sector is evolving rapidly, fueled by technological innovations in diagnostic testing and supplement design. Key growth factors include increasing disposable income, heightened awareness of health and wellness, and a surge in demand for condition-specific nutrition solutions. In addition, new market entrants, product innovations, and strategic mergers and acquisitions are expected to further accelerate the industry’s expansion in the coming years.

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Market Segmentation

The personalized supplements market is categorized based on form, application, product type, end user, and distribution channel.

• By Form: Capsules hold the dominant share owing to their ease of use, affordability, and portability.

• By Application: Standard supplements lead the market, driven by rising consumer preference for energy-boosting, immune-supporting, and cognitive-enhancing formulations.

• By Product Type: The active measurement method segment commands the largest share, offering improved accuracy in evaluating individual nutritional needs, which strongly appeals to health-conscious consumers.

• By End User: Adults represent the largest end-user group, reflecting their growing emphasis on personalized wellness and fitness optimization.

• By Distribution Channel: Major channels include wellness and fitness centers, direct-to-consumer (D2C) platforms, hospitals, and others. Wellness and fitness centers are projected to witness the fastest growth, supported by professional endorsements and growing popularity among young, health-focused consumers.

Geographical Overview

The global market for personalized nutrition is analyzed across North America, Europe, Asia Pacific, South America, and the Middle East & Africa, with each region demonstrating unique consumer behaviors and adoption patterns.

Report Highlights

This report delivers:

• Comprehensive analysis of market segmentation by form, product type, application, end user, and distribution channel

• Detailed examination of regional performance and emerging opportunities

• Insights into the competitive environment, strategic developments, and new market trends

• Assessment of technological advancements and their influence on consumer demand

Market Drivers and Challenges

Government Support Fueling Industry Growth

Government initiatives are expected to play a pivotal role in advancing the personalized nutrition industry. Financial incentives, pilot programs, and supportive policies are fostering entrepreneurship and innovation. For instance, in July 2021, the South Korean Ministry of Food and Drug Safety introduced the Sandbox Project to encourage the development of innovative retail models for personalized nutrition solutions.

Regulatory Uncertainty Restricting Market Expansion

Despite promising growth prospects, the absence of standardized regulatory frameworks remains a challenge. Inconsistent guidelines for product approval, labeling, and quality assurance could impede smooth market expansion and consumer trust.

Regional Insights

North America – Leading with Innovation and Investment

North America continues to dominate the global personalized nutrition market, supported by strong R&D capabilities, an established supplement manufacturing base, and frequent product innovations. In 2023, the regional market was valued at approximately USD 4.25 billion.

Asia Pacific – Rapidly Emerging Growth Hub

The Asia Pacific region is projected to record the highest growth rate during the forecast period. This expansion is attributed to rising health consciousness, higher disposable incomes, and growing adoption of wellness-focused lifestyles. Additionally, the emergence of innovative startups across Japan, China, and India is further strengthening the region’s market potential.

Competitive Landscape

The global personalized nutrition industry is moderately competitive, with a mix of established players and emerging companies. Leading participants are focusing on technological innovation, product diversification, strategic partnerships, and geographical expansion to enhance their global footprint and capture a broader consumer base.

Key Companies Profiled:

• Amway (U.S.)

• Herbalife International of America, Inc. (U.S.)

• DSM SE (Netherlands)

• Metagenics (U.S.)

• Nestlé Health Science (Switzerland)

• Viome Life Sciences, Inc. (U.S.)

• Bayer AG (Germany)

• Harbin Pharmaceutical Group Co., Ltd. (GNC Holdings Inc.) (U.S.)

• DNAFit (U.K.)

• Zoe Nutrition Private Limited (India)

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Recent Industry Development

November 2022: Viome Life Sciences, Inc. announced the acquisition of Naring Health, including its subsidiaries Foodome and DiscernDX, enhancing its technological infrastructure and expanding its portfolio of personalized nutrition solutions.