Why I Choose Fewer Projects and Deeper Work

In a world chasing scale, I choose depth. Instead of juggling dozens of clients, I take on fewer — so I can embed more deeply, think more clearly, and deliver work that actually matters. Here's why that model works — for me and for the people I work with.

1. Depth Over Volume = Better Outcomes

With fewer projects, I’m not spread thin. That means more strategic input, more attention to detail, and more room for iteration — which leads to better results.

2. Real Collaboration Takes Time

It takes time to earn trust, understand context, and think like a partner. With fewer projects, I’m able to meet weekly, adapt quickly, and co-create without friction.

3. Burnout Isn’t a Badge of Honor

Choosing fewer projects isn’t lazy — it’s sustainable. Creative energy is finite, and I reserve mine for work that energizes instead of drains.

4. Long-Term Clients, Not One-Off Jobs

I’ve found that deeper work builds stronger relationships. Many of my projects evolve into multi-phase engagements or retainer partnerships. Depth compounds.

The design industry romanticizes the hustle — but I believe in purpose over pressure. If we’re working together, you’re not just getting a service. You’re getting a creative partner with focus and headspace — and that’s rare.

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