How I Approach Every New Project: From Brief to Launch

Starting a new project is more than just design — it’s about alignment, trust, and clarity from day one. Over the years, I’ve refined a framework that brings structure to the chaos and sets every project up for measurable success. Here’s exactly how I approach each engagement from the first call to launch day.

1. Discovery & Alignment

Every project begins with listening. Whether it’s a formal brief or just a few rough notes, I dive deep into understanding your goals, your users, and the real-world problem we’re solving. This stage is about clarity and alignment — on objectives, scope, and success metrics.

2. Strategy & Planning

I translate business needs into design direction. That might include site architecture, UX flows, moodboards, or content strategy. I’ll always present multiple paths, but guide you toward the clearest one.

3. Design & Collaboration

Design is collaborative. I share early and often, collecting feedback in structured rounds to stay aligned. Whether it’s brand visuals or UX interfaces, my process is transparent, with room for iteration — without spiraling into endless revisions.

4. Build & Handoff (or Launch)

Depending on the scope, I’ll either build the site (e.g., Webflow, Shopify) or hand off clean, annotated files to your dev team. Everything I deliver is responsive, consistent, and based on systems that scale.

Every client, industry, and project is different — but the process remains anchored in clarity, care, and results. That’s how I turn ideas into outcomes — and why many clients return for second and third engagements.

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