Research
Research
The Role of Language Complexity on Marketing Ideas, with Yongyong Zhao, Wensi Zhang, and Chenxi Zhou. Current Version: June 2026.
Preparing for submission.
Impacts of Mandatory AI Disclosure on Crowdfunding Projects, with Yongyong Zhao and Chenxi Zhou. Current Version: June 2026.
Preparing for submission.
China Product Recalls, with Xiayu Zhai and Wen Shi. Current Version: June 2026
Submitted.
Organizational Learning in the Face of Product Failure, with Vivek Astvansh. Current Version: Mar. 2026
Major Revision.
Nationalism's Impact on China's Product Recalls, with Wanting Ren, Yongyong Zhao, and Chenxi Zhou. Current Version: Mar. 2026.
Submitted.
China's Mandatory CSR Disclosure, with Yisheng Chen and Chenxi Zhou. Current Version: Feb. 2026.
The 1st Round Revision Submitted.
On the Application of the HBIV method, with Zhuzhu Zhou, Vivek Astvansh, and Christopher F. Baum. Current Version: Feb. 2026.
Reject and Offer Resubmission.
Regulatory Investigation of a Product Defect and Manufacturer's Completion of Product Recall, with Vivek Astvansh. Current Version: May 2023
Reject and Offer Resubmission.
B2G Network. With Ruiyang Wu and Chenxi Zhou. Current Version: June 2026.
Industrial Policy, Product Innovation, and Sales. With Weiqing Zhang and Xiayu Zhai. Current Version: June 2026.
Hotel Pictures in Online Travel Platforms and User Ratings. With Huanluo Wu and Jiajun Wu. Current Version: June 2026.
Unequal Access to Digital Coupons. With Sihan Chen, Yinuo Xie, Hao Zhang, and Yun Dong.
Innovative Product Insurance and CSR Performance. With Chunxia Jian and Chenxi Zhou.
The Impact of Board Diversity on Product Recalls in China. With Xuelu Yang.
Automobile Recalls and Innovation.
Regime-Switching Model in Marketing Research.