This initial phase focuses on building the initiative’s identity online and raising awareness within the school community. The team launched social media accounts (Instagram, Facebook, etc.), developed a basic website for project updates, and conducted advertising campaigns around the school and local community to encourage early participation.

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Following publicity efforts, we launched a second-hand donation drive within the school (clothes, books, light household goods). These items were collected through drop-off boxes placed around our school and the neighbouring community. The items collected were then resold through daily booths or via pre-orders on our social media and website.

This small-scale stage is designed to help us understand logistical, communication, and engagement challenges, and to serve as a learning phase before scaling up to the broader community.

After the sale of second-hand items, the Peduli Initiative collaborated with the Indonesian Embassy in Singapore (KBRI) & Indonesian Student Association of NTU (PINTU) to receive support & guidance on how to effectively tackle the inequalities faced by the Indonesian diaspora in Singapore.

We also contacted Indonesian-linked sponsors such as Grand Orchardz Hotel & Sinar Mas for support. Through the funds we gained, it helped us ramp up our scale of impact and flexibility in our approaces to help the migrant workers.

Procuring and packing over 100 care packages, including hygiene products, staple Indonesian foods, and drinks to remind the workers of home

Each care package was packed in an eco-friendly & reusable tote bag to reduce single-use wastage in our community.

Following massive success in Singapore, Peduli Initiative has branched off internationally, with chapters in West Borneo (Pontianak & Kubu Raya City). Whilst expanding our mission to support underprivileged communities, such as orphanages and nursing homes.

In West Borneo, namely Pontianak and Kubu Raya City, the projects raised over $1,000 in goods. With consistent quarterly donations underway, Peduli Initiative supports more than 200 orphans and seniors across 6 orphanages and nursing homes.

The Peduli Initiative then expanded its mission to support underprivileged disaster victims by launching rapid-response donation drives in response to the Sumatra (Aceh) floods

During the Aceh floods in late November and December 2025, we also organised 2 rapid-response donation drives, raising over $800 in emergency relief supplies in collaboration with the 465th Commando Battalion of the Indonesian National Armed Forces and logistics partners such as JNE.