Free Streaming + Paid Services

1. Free-to-Listen Streaming Platform

• 24/7 online broadcast of curated independent Hip Hop, R&B, soul, and instrumental tracks from around the world—

• accessible via web browser, iOS/Android apps, and Alexa skill. No subscription fees, just press play

2. Advertising & Sponsorship Revenue

• Monetization comes through sponsorship deals directed at brands wanting to reach a niche, engaged, culturally focused audience.

  • Playlist sponsorships: ~$50/month / Show segment sponsorships: ~$100/month / Event sponsorships: $250+ per event

• Sponsorship deliverables include live mentions, co-branded content, jingles, and custom activations across radio, web, social media, and events 

3. Artist & Creator Services

• Paid services geared toward independent artists, including:

  • Artist development, branding, social media management, EPK creation, consulting, legal/admin support, content assets, web design, merch, promo strategy, event bookings, playlist placement 

• Pricing generally runs from low‑level consulting fees ($50‑$150) to more comprehensive development packages depending on scope .
  
  

4. Analytics & Strategy Insights

• Provides both artists and sponsors with performance analytics to track impact—listenership, engagement, promo success—then adjusts strategy to optimize results
  
  

🔁 Ecosystem Benefits & Synergies

Components + Benefits

Streaming platform = Builds audience and global reach, strengthens station credibility

Sponsorship = Recurring revenue, brand visibility, and event activations

Artist services = Revenue diversification plus deepening artist relationships

Analytics feedback loop = Optimizes content and services for growth and retention

• 
  
  The free platform attracts a global, culturally aligned listener base.

• Sponsorships convert that attention into paid partnerships.

• Artist services tap into the on‑boarding of talent needing more than airplay—embedding them more deeply into the PDX ecosystem.

• Data insights fuel smarter decisions—for promotion, sponsorship effectiveness, release timing, and playlist curation

✍️ Straight Talk Summary

1. We don’t charge listeners—PDX Radio builds engagement by making independent music world‑accessible without paywalls.
   
   

2. We monetize through brand partnerships and sponsorships, tailored to our niche music-loving audience.
   
   

3. We offer affordable fee-based services to indie artists—helping them build brands, release music professionally, and grow sustainably.
   
   

4. We're data-driven, adapting strategy based on analytics to support both artists and advertisers in meaningful ways.

✅ Why It Works

• We're not beholden to the mainstream industry—authenticity is our edge.

• We're building a community and ecosystem around independent artists.

• We're structured to generate diversified, recurring revenue without compromising creative independence.

Business Name: Pretty Dope Xperience - PDX Radio LLC
Website: https://www.getpdxradio.com
Business Type: Digital media and music broadcasting company

Business Summary:
PDX Radio is a 24/7 digital radio station and music platform that promotes independent Hip Hop, R&B, soul, and underground artists worldwide. The platform offers free streaming access to curated music content via its website and mobile apps. Revenue is generated through brand sponsorships, and artist development services such as music promotion, content creation, and digital marketing support. PDX Radio does not charge listeners or require membership fees.

Business Model Highlights:

• Free, sponsor-supported radio streaming, Paid sponsorship packages
  
  

• Artist services: promotion, branding, consulting, web and graphic design
  
  

• Music and cultural content marketing
  
  

Legal Structure: Limited Liability Company (LLC)
Primary Market: United States and global online listeners

Customer Retention & Engagement

Artists:

Continued airplay and charting (PDX Radio Charts)

Exclusive interviews, features, drops

Ability to grow with the platform (from song submission to full promo package)

Brands:

Monthly sponsorships with updates

On-air mentions, visuals, and cross-platform exposure

Access to reports and engagement metrics

Emerging Professionals:

Repeat collaborations and shoutouts

Access to talent, shows, and community

Mutual growth via shared content and co-marketing

Bonus: 

Brand Partners / Sponsors

Brands that want to tap into Black, indie, youth, or culturally connected audiences

Small businesses, lifestyle brands, music-related startups

Looking to sponsor playlists, events, and programming aligned with authentic music and culture

Summary:

PDX Radio serves listeners who crave something real, artists who need a legit platform, and brands who want cultural credibility. 

For Sponsors & Brand Partners

Sponsored playlists, branded content, and custom promo spots

Cross-platform campaigns with audio drops, visuals, social promo, and web placement

Partners are engaged—contributing to the movement

PDX Radio isn’t passive—it’s personal.

 We’re in our listeners' headphones, our artists' development journey, and our sponsors’ cultural outreach strategy. 

We engage, uplift, and grow our audience through direct interaction, community-building, 

and a shared love of independent music that hits deeper than any algorithm ever could.

Listeners

(Goods/Services: Free Music Streaming & Content)

Delivery Method:

Instant access via website, mobile apps, or Alexa Skill

No logins, subscriptions, or payments—just press play

How Ads Guide Them:

Ads direct users to listen instantly, submit a song request, or check out a featured artist

CTA examples: “Listen Now,” “Discover New Artists,” “Tap In to 24/7 Indie Radio”

Fulfillment:

Stream begins immediately

Listener can interact through song requests, and shoutouts or social comments

Gets consistent non-stop exposure to curated, ad-free music discovery

Independent Artists 

(Goods/Services: Promotion, Airplay, Artist Services)

Delivery Method:

Services are delivered online or remotely via email, website dashboard, direct communication, or online video-chat consulting

Airplay and features are announced on-site, on-air, and across PDX Radio’s social platforms

How Ads Guide Them:

Ads link directly to:

Music submission form

Promo packages or EPK services

Consulting and branding services

CTA examples: 

“Submit Your Track,” “Book a Promo Package,” “Get Featured Now”

Fulfillment:

Artist receives confirmation and timeline after submission or payment

Services like EPKs, visuals, promo copy, and strategy plans are delivered digitally

Airplay or features are publicly promoted, tagged, and shared

Sponsors / Brand Partners

Goods/Services: 

Promo Space, Sponsorship Packages

Delivery Method:

Delivered through audio drops, custom radio segments, social media posts, and site banners

Brands are mentioned live on air and featured in playlists, events, or content drops

How Ads Guide Them:

Ads drive leads to sponsorship pitch decks, rate cards, or contact forms

CTA examples: 

“Sponsor This Station,” “Advertise with PDX Radio,” “Partner with Our Platform”

Fulfillment:

Sponsored content is scheduled and shared across platforms

Brands receive metrics, engagement reports, and visibility receipts

How the Audience Receives What’s Promoted

Audience Promoted In Ads Fulfillment Method

Listeners Streaming, requests, shows Instantly via web/app/audio

Artists Submissions, features, services Online forms, email, remote delivery

Sponsors/Brands Promo spots, collabs, events Custom campaigns, live reads, reports

PDX Radio makes the transaction simple and frictionless. 

Everything is digital, direct, and tailored to the community—so no one’s waiting around, wondering if their voice or vision will be heard.

Our License to Stream

BMI (Broadcast Music, Inc.) is a private performing rights organization (PRO)

The license grants PDX Radio™ legal permission to publicly broadcast copyrighted music represented by BMI's catalog.

It’s essentially a business-to-business copyright licensing agreement, ensuring songwriters and publishers get paid.

License Name:

BMI Music Performance License (for Internet Radio Streaming)

License Type:

Professional license — non-exclusive public performance license for digital broadcasters

Issuing Organization:

Broadcast Music, Inc. (BMI)

 7 World Trade Center

 250 Greenwich St.

 New York, NY 10007

 https://www.bmi.com

Coverage:

Grants legal rights to publicly perform (stream/broadcast) any music in the BMI catalog

Applies to internet radio broadcasts, podcasts, websites, and public-facing digital audio services

GETPDXRADIO.com

As of July 2025

  ~12k Monthly Listeners

Follower growth April-July 2025 

+1.23%

Platform Distribution

Web %

Apps %

Alexa %

Top 5 Countries Streaming

United States 47%

Germany 19%

Canada 13%

India 9%

France 8%

Social Media

Engagement rates (social, request form, submissions)

January 1 - June 30 2025 Follows Reach

Instagram 2.1k +594  +254% 54.7k +92% Facebook 13.2k +167  +85.6% 18.4k -63.6%

Demographics IG Male Female FB Male Female

All Ages:     67.2% 32.8%     38.8%      61.2%

18-24 =  6.2% 4.3% 1.9% 3.1% 1.4% 1.7%

25-34 = 32.3% 23.4% 8.9% 23.7% 10.6% 13.1%

35-44 = 40.2% 26.6% 13.6% 36.4% 14.4% 22.0%

45-54 = 17.0% 10.7% 6.3% 25.0% 8.6% 16.4%

55-64 =  3.0% 1.4% 1.6% 8.5% 2.6% 5.9%

65+  =  1.3% 0.8% 0.5% 3.3% 1.2% 2.1%

Top 5 Cities Top 5 Countries Cities Countries

1.Portland, Or. 21.9% U.S. 79.5% Portland 4.6% U.S. 86.6%

2. Vancouver, Wa. 4.4% Russia 1.6% Chicago 1.8% Philippines 1.6%

3. Gresham, Or. 3.3% Brazil 0.9% New York 1.6% Canada 1.5%

4. Beaverton, Or. 1.8% Nigeria 0.7% Vancouver 1.4% Australia 1.4%

5. Stockton, Ca. 1.5% UK 0.6% Detroit 1.3% Nigeria 0.9%