Principal Connection (M) Sdn Bhd began as a local exclusive artistes management agency, undertaking some of the country’s most illustrious performers as well as producing successful local and international sold out concerts and tours.
Over the next two decades, as a prime entertainment consultant and production company, Principal Connection has produced quality theatre productions, audio-visual content for Corporations, TV and film, as well as stellar “live” performances and award-winning recording productions.
In addition, Principal Connection is a Music Publisher to a stable of award-winning music authors and exceptionally talented songwriters whose compositions have been used extensively commercially, including by recording artists, film and television.
We, at Principal Connection, insist on excellence, distinction and incomparability in delivering awareness and entertainment alike to all walks of life.
Our mission is to share our unique brand of communication and entertainment to provide consumers with only the most exciting, exquisite and spectacular products and services.
Our vision is to be the leading Lifestyle & Entertainment provider through the development as well as delivery of unique and superior products to fulfil the lifestyle demand of all our clients and patrons.